Loyalty

Four ways online retailers can inspire loyalty

Despite Amazon increasing its Canadian presence, half of all Canadian e-commerce happens from retailers outside the country. Smartphones have made it so that consumers are always connected and their access to products is unrestricted. As a result, consumer expectations have evolved. Consumers now expect more from the brands they engage …

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Loyalty

How social media can foster loyalty

It has been estimated that the average person spends nearly two hours on social media every day. If you want to find and relate to customers, social media is where you should be. If you want to announce an update or promote a product or service, it is where you …

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Excellent Execution

Marketing in a world of fragmented media

Five ways data analytics companies and ad agencies can work together to connect with consumers Two decades ago, the notion of targeting messages across media channels using analytics was a marketer’s dream. But the cost of execution outweighed the return on investment. Advances in technology now make this a relatively …

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Loyalty

The Loyalty Trap

Ever since reward programs first became popular over fifty years ago, marketers have been trapped into thinking that customer loyalty can be bought. But customers today are looking for more than just rewards—they want to be treated honestly and fairly.    She jokingly refers to it as her “hobby.” Every …

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Loyalty

Canadian consumers are loyal to small business owners

  Small business owners have a number of advantages when it comes to engaging their customers. Not only are a majority of consumers more inclined to support local businesses, they’re happy to pay extra for products and services, and quick to promote them if they have a positive experience. These …

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Customer Centricity

Aviva’s customer-first culture

How a major insurance company is leveraging data to boost customer engagement Being more things to more people seems like a logical strategy. It explains why a hamburger outlet might want to expand into breakfast foods or why an online bookseller might begin selling groceries. But how can a business …

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