CAMP Award WinnersIndustry News

CAMP Award Winners: Lighthouse Group

Category: Student Winner: Lighthouse Group Project Lead: Richard Le As part of their capstone project for the brand new Advertising and Marketing Communications program at Humber College’s School of Media Studies, Connor Graham, Richard Le and Alex Rudnicki, under the moniker of Lighthouse Group, prepared a marcom strategy including public …

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CAMP Award WinnersIndustry News

CAMP Award Winners: Songbird Marketing Communications

Category: Experiential Winner: Songbird Marketing Communications Client: PremiumNearBeer.com Sondbird Marketing Communications developed a two-part experiential strategy that was designed to target niche audiences in a short time period. An exclusive mixology event, food truck pairing and product trails were organized to educate customers and engage with influencers. Working with a …

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CAMP Award WinnersIndustry News

CAMP Award Winners: UM

Category: Traditional + People’s Choice Award Winner: UM Client: Shock Top The craft beer marketing has been booming, and Shock Top approached UM to orchestrate a relaunch that would capture people’s attention. UM responded with an integrated campaign that leveraged tradition out-of-home media in creative ways. By incorporating audio, UM …

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CAMP Award WinnersIndustry News

CAMP Award Winners: Vibrant

Category: Digital Winner: Vibrant Client: hydraSense When charged with enhancing awareness of hydraSense’s nasal saline solution, VIBRANT Marketing created the Breathe In Breathe Out Experience. Targeting young urban parents with above average household incomes, the campaign sought to answer the question: What is the best way to make breathing a …

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CAMP Award WinnersIndustry News

CAMP Award Winners: Princess Margaret Cancer Foundation

Category: Marketer of the Year – Not for Profit/Government Winner: The Princess Margaret Cancer Foundation As the Princess Margaret Cancer Foundation’s (PMCF) first-ever socially driven digital fundraiser event, the #NoHairSelfie campaign set a new standard in cancer fundraising. The social media campaign invited “hair-ticipants” to show solidarity with cancer patients …

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CAMP Award WinnersIndustry News

CAMP Award Winners: Maple Leaf Sports Entertainment

Category: Corporate Marketer of the Year Winner: Maple Leaf Sports & Entertainment Maple Leaf Sports & Entertainment’s (MLSE) marketing and communications department was recognized as corporate marketer of the year following a banner year with campaigns and events that garnered headlines internationally for the company’s teams, brands and venues including …

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CAMP Award WinnersIndustry News

CAMP Award Winners: Green Lotus

Category: Marketer of the Year – Entrepreneur Winner: Green Lotus Green Lotus was founded by Bassem Ghali and has grown to become one of Canada’s top search engine marketing agencies. Ghali’s innovative approach to making SEO accessible for marketers, small business owners and students has driven the development of several …

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CAMP Award WinnersIndustry News

CAMP Award Winners: Revolution

Category: Brand Winner: Revolution Client: CIBC Run for the Cure CIBC Run for the Cure tasked Revolution with improving and simplifying the user experience on their fundraising website and increasing the relevance and effectiveness of the organization’s e-communication strategy. In response Revolution created The Fundraising Effect, which shifted the focus …

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