Data AnalyticsEmail MarketingFundraising

UNICEF Canada: Improving donor engagement with a new fundraising product

Since its founding after World War II, the United Nations Children’s Fund, or UNICEF, has saved more children’s lives than any other humanitarian organization. And for 60 years, UNICEF Canada has contributed to the cause by raising money for food, health care, sanitation and educational programs—$35 million this past year …

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Email MarketingEngagement & Analytics

Find your optimal email marketing balance

A major charity recently asked me to give a “State of Marketing” address to their marketing team as part of their quarterly training and planning conclave. Over 35 marketing veterans and subject matter experts assembled and we all agreed that over the past five years digital marketing has undergone an …

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Data AnalyticsMarketing Apps

Know what your consumers really want, thanks to cognitive commerce

The world is awash in data, most of it unstructured, and the volume is growing rampantly. Consider that by 2020, it’s expected there will be 44 zettabytes of data in the world—the equivalent of 170 newspapers being delivered daily to every man, woman and child on the planet. What’s more, …

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E-commerceIndustry NewsMarketing Apps

MasterCard, BMO introduce first biometric corporate card program in Canada, U.S.

BMO Financial Group (BMO) and MasterCard have begun a phased launch of Identity Check, the first biometric credit card program in Canada and the U.S. that will enable cardholders to verify transactions using facial recognition and fingerprint biometrics. Quickly dubbed “Selfie Pay” by the media, Identity Check will be used …

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Data AnalyticsIndustry News

2016 Census Q&A with Dr. Doug Norris

One of Canada’s leading experts on the Census, Doug Norris, Ph.D., is a senior vice president and chief demographer at Environics Analytics. He joined EA in 2006 after nearly 30 years with Statistics Canada, where he served as director general of social and demographic statistics. Q: As a true statistics …

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Data AnalyticsIndustry News

Environics Analytics acquires the Boire Filler Group

Acquisition will expand EA’s custom consulting capabilities   On March 21, 2016, Environics Analytics (EA) announced that it had acquired the Boire Filler Group, the Toronto-based data analytics company that specializes in predictive analytics, data management, business intelligence and customer-centric service for a wide range of clients including Hudson Bay …

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