TORONTO, ON – Stephen Thomas Ltd (ST) is extremely pleased to announce today that it has been selected as fundraising agency of record (AOR) for Ecojustice, Canada’s largest environmental law charity, a three-year mandate that will see it develop the non-profit organization’s annual giving and online fundraising programs.
Photo by Adam Lloyd
Lauren Venegas, Ecojustice’s Annual Giving Manager, said the organization selected ST as its primary strategic marketing agency because it was confident ST would be able to deliver the high level of service the organization will require as it prepares to enter an extremely busy period in which it will be defending a number precedent-setting climate focused lawsuits.
Such legal activity includes acting as an intervener in a case against the Alberta government, which is challenging the constitutionality of the Greenhouse Gas Pollution Pricing Act and the federal government’s authority to establish minimum national standards to reduce greenhouse gas emissions.
“What Ecojustice does touches everyone, all the time, so we want to feel confident that our agency understands and appreciates the importance of our work and is willing to commit the energy and focus we need to succeed,” Venegas said. “ST gives us that confidence.”
“Unlike many other non-profit organizations across Canada, Ecojustice has been steadily increasing its donation revenue for the last several years,” said ST Account Director Candice Gregoris. “However, there is still room for growth. Thus, we’re going to be working toward developing greater cross-channel integration with Ecojustice’s annual giving campaigns in order to establish a robust and sustainable fundraising strategy for this important cause.”
“The increased spotlight on environmental issues within today’s society underscores the need for us to develop a more cohesive and integrated approach to our fundraising so we aren’t missing potentially important segments of the fundraising marketplace,” said Siobhan Aspinall, Ecojustice’s interim Director of Philanthropy.
Based on the outstanding results of a direct mail fundraising initiative ST created for Ecojustice in November, Venegas said the organization was confident that, with ST, it was bringing in the right agency team to meet its evolving fundraising needs.
“There are good opportunities for us to raise more money than we have in the past,” said Venegas, “particularly with the very important, high profile climate litigation work we have coming up, but to do so, we need to have a fundraising agency that knows how to reach more people and knows how to do it thoughtfully and with conviction.”
About Stephen Thomas Ltd
ST is a full-service agency specializing in providing branding, marketing and fundraising services to the non-profit sector. Founded over 37 years ago by founder Steve Thomas, our goal is to collaborate with our charitable clients to help them raise more money to support their missions.
About Ecojustice
Ecojustice goes to court and uses the power of the law to defend nature, combat climate change, and fight for a healthy environment. Its strategic, innovative public interest lawsuits lead to legal precedents that deliver lasting solutions to Canada’s most urgent environmental problems. As Canada’s largest environmental law charity, Ecojustice operates offices in Vancouver, Calgary, Toronto, Ottawa, and Halifax.
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