Talking Points September 2022
Toronto-based marketing communications agency joins global movement to reimagine the future of work-life balance. Leading Canadian marketing communications agency PRAXIS is delighted to announce that the agency will be participating in a global pilot to test the viability of a four-day work week for its employees. The six-month pilot program …
CMOs See the Next Frontier for CX: Collaborative Accounts Receivable
By Nancy Sansom In an environment of economic and geopolitical uncertainty, companies recognize now more than ever that the customer is the lifeblood of the business. Innovation and efficiencies on business processes matter very little when the customer experience (CX) is left out of the equation. CMOs like me know …
Lifestyle Segmentation: Interview with Jan Kestle Founder and CEO, Environics Analytics
By Stephen Shaw As a nation, we often describe ourselves in terms of what makes us different. English versus French. East versus West. Affluent versus poor. Urban versus rural. Elites versus working class. Progressives versus conservatives. But those differences are never quite as stark or binary as they appear. We …
The 10 Rules of Growth
Empirical research reveals what it takes to generate value-creating growth today By Chris Bradley, Rebecca Doherty, Nicholas Northcote, and Tido Röder One of the surest signs of a thriving enterprise is robust and consistent revenue growth. That has not been easy to accomplish over the past 15 years. Corporate growth …