Direct MailSeptember 2018 Issue

Dimensional mail: marketing’s buffet lobster

Why high value direct mail is like good seafood By Seamus Barton Imagine that you are a fly in a buffet. After weaving through swats from annoyed diners you start to notice patterns as they scoop up whatever piques the appetites. People circle about, holding white plates like gold pans …

Customer CentricitySeptember 2018 Issue

Defeating SMB customer churn

By Jeff Tomlin Churn is a killer. It can be a painful part of doing business, financially and emotionally. It can stop growth in its tracks. Worse yet, it’s a common problem that organizations are not effectively solving. Small and mid-sized businesses (SMBs) provide opportunities for marketing agencies and software …