Brand Experience: An Interview with Allen Adamson, Co-founder of Metaforce
By Stephen Shaw At this year’s Cannes Lions Festival of Creativity NYU’s marketing superstar and provocateur Scott Galloway asked the audience at his packed session to take a red pill. “I think the era of brand is over” he bluntly declared, knowing it would rattle everyone in the crowd whose …
Four Forces Reshaping Marketing
As marketers adapt to profound trends—the arrival of generative AI and large language models (LLMs), the convergence of adtech and martech, and greater attention to privacy issues—the right technology stack is essential to great marketing. In their new report, Modern Marketing Data Stack 2023, the marketing technology company Snowflake analyzed …
The Death of Direct Mail – Fake News
By Sarah Lightfoot Direct mail has shown remarkable resilience over the past 10 years. Direct mail volumes remain consistent in Canada. As we endure the digital takeover of marketing endeavors, we can see that direct mail is remaining a relevant communication method according to Canada Post’s annual reports. Since 2012, …
Top 5 Industries Leading New Business Growth in Canada
By Michael Menard Data collected from Cleanlist’s ResponseCanada™ Business database shows that 157,030 (on pace for 188,436) new businesses have opened in Canada since the beginning of 2023. Here are the top 5 industries leading the growth in 2023: Real Estate Agents Full-Service Restaurants Consulting Services Beauty Salons Law offices …
How a NonProfit uses Data to Improve Social Services
STAFF Edmonton, AB – Health Cities, a non-profit organization committed to promoting innovative solutions to improve health outcomes and economic growth in Alberta’s healthcare sector, is pleased to launch a new initiative aimed at improving the delivery of social services using data and technology. In the first phase of the …
TV Streaming Trends According to Roku: Opportunities for advertisers to drive reach, engagement and ROI
By Christina Summers The TV streaming landscape is evolving rapidly each day. From the rise in ad-supported TV (AVOD), and the growth in free-ad-supported TV (FAST), to name a few, advertisers and marketers have an opportunity to reach their customers in new and innovative ways. Especially considering that the majority …