The Young Affluent: Tips to Capture Their Potential
By Lyra Hankins Younger consumers are a valuable segment for most marketers. They offer significant opportunities for future growth, customer lifetime value, and long-term ROI. Businesses that focus on marketing to young audiences are making a strategic investment in developing new relationships. They hope these relationships will turn into long-term …
The Customer Experience Gap
An Interview with Colin Shaw, CX Pioneer and Founder/CEO, Beyond Philosophy By Stephen Shaw You hear it practically everywhere these days — the mantra, We Put Customers First. A claim every business now believes it needs to emphatically declare. It shows up in corporate mission statements. On wall posters. In …
Business to Business in 2023
Content is King: What Does it Mean? By Gabriella Ciaccio We’ve said it before and we’ll say it again: content is king! But “content” can mean a lot of things and go in a lot of different directions. These B2B content marketing trends will reveal what’s working and what’s not …
8 Digital Marketing Trends to Watch in 2023
By Azeem Adam The internet has conditioned customers to demand instant gratification, and that’s only set to continue. In 2023, customers will expect a response time of just hours. No more sending an email and waiting days for a reply. If your digital marketing agency is going to be able …
Today’s Top 5 Third-Party Logistics Trends
By Hamed Amiri The past couple of years have been wild years for the logistics industry as the COVID-19 pandemic broke e-commerce sales records and had retailers rethinking how to best serve their customers. The shift to more e-commerce also meant that it would be harder to find warehouse space …