How eCommerce Brands Can Conquer the 2021 Holiday Shopping Season
By Darwin Liu In 2020 the eCommerce industry saw an increase in consumer spending by 44 percent year over year because of the pandemic. While many government restrictions have relaxed, 2021’s holiday season is still expected to see exceptional growth in online sales. Like so many things in 2021, Black …
The Challenge of Martech and Automation
By Paula Sartini Marketing technology (martech) is growing in popularity, and there is no shortage of statistics to support the benefits that technology can bring to the marketing arena. However, while many software offerings and tools tout to help marketing teams achieve their goals and objectives, they can also add …
Exploring Post-Pandemic Location Based Marketing
By Asif R. Khan For many businesses to succeed, they don’t need to connect with customers across the world, country, or even Province. They just need to reach customers nearby who are most likely to come into their store and buy from their business. That’s where location-based marketing comes in. …
Maximizing “The Power of Difference” in Creative Materials
By Scott Thaler Diversity, Equity and Inclusion (DEI) have been the latest buzzwords in the corporate world, and several companies are implementing calls to action, suggesting that it’s important to showcase diversity now more than ever. What seems to be missing is an understanding that DEI is not a trend; …
A New View of Digital Behaviour
By Staff The latest release from Environics Analytics is a breakthrough product which captures up-to-date visitors and visits to thousands of mobile apps and websites to support organizations in identifying trends, targeting across channels and keeping an eye on the competition. These data are updated weekly and available for standard …