François Gaumond on 30 years of Personalization
DM Magazine Interviews François Gaumond of Relation1 DM Magazine (DM): Outline the evolution of customer personalization over the past 30 years Francois Gaumond (FG): Personalization has been around as a concept forever, starting with your local storekeeper who remembered your name, what you bought and your favourite past time Examination …
Congrats from Jan Kestle
Three decades! Time flies when we are having fun! Congrats from Jan Kestle. For three decades DM Magazine has been the voice of our evolving industry. Spanning the eras from direct mail to today’s evidence-driven decision making, the journal has provided news, thought leadership and examples of best practice for …