Consumer Trends in Online Retail Continue to Shift During the Coronavirus Pandemic
By Ryan Williams, With yet another month of social distancing behind us, we took another look at the performance of online retail during the coronavirus pandemic. Following up on a prior blog, where we focused on the CPG/Grocery, Home Furnishings, Consumer Electronics, and Events & Tickets categories, we are seeing …
Good Client Relation Management in a Crisis is Paramount
By Colin Taylor Approaching day 80 of the COVID-19 shutdown, there has been a lot of discussion around what COVID-19 has done to our society, our economy, our elderly and; if you live in my little corner of the world; our customer experiences and contact centers. Contact centers for many …
Customer Experience: Is it better to Optimize or Maximize?
By John Bardawill In an age where digital reigns supreme, it’s not uncommon to see organizations enhancing their customer experience by using social media, e-commerce and web channels. Depending on the strategy behind the efforts, this can have mixed results. Take the example of a popular Canadian outerwear retailer. The …
How Marketers Have Responded to COVID-19
By John Wiltshire Marketers play an important role in supporting our communities. They can inspire those in a position of strength to support those in need. It is this call to action that has provided the passion, commitment and resiliency that will lead organizations through this unprecedented event and help …
Re-Opening the Economy: Who Will Get Their First Haircuts as Salons Open?
By Rupen Seoni After months of stay-home advisories, physical distancing and business closures, Canadians everywhere yearn for some semblance of normalcy as some business owners cautiously began opening their doors again, albeit under many restrictions. But which Canadians are most likely to go out and about? More specifically, which are …
All New PRIZM System Identifies the Nation’s 67 Distinct Lifestyles
Latte Life, Boomer Bliss and Came From Away among new population segments By Rupen Seoni The number of high-rise neighbourhoods is increasing, exurban communities are disappearing and culturally diverse groups are moving to midsize cities beyond Toronto and Vancouver. Those are a few of the trends revealed by PRIZM, the …
The Value of Integrated DRTV and Marketing Channels in the Era of COVID-19
By Adam Seaborn It’s no secret that during an economic downturn, business will be faced with choices of where to cut spending and allocate resources. Decreasing your advertising spend should be your very last resort. The short-term cost saving of cutting advertising spend will have long term effects that both …