Marketing Science: An Interview with Koen Pauwels, Vice Dean of Research, Northeastern University
Koen Pauwels is one of the foremost marketing scientists in the world and the author of “It’s Not the Size of the Data, It’s How you Use it”. By Stephen Shaw If you can make one broad generalisation about marketers it is that they probably hated math and science in …
Graph-Based Data Models: Unleashing The Power of Data-Driven Insights
By Rab Govil The world is currently in an era of digital transformation, where information flows abundantly. And banks are realizing that data-driven insights — which help deliver a best in class customer experience — aren’t just a competitive advantage but a necessity for sustainable growth. In fact, in 2022, …
Designing Virtual Events for Success
How to Raise Funds and Build an Audience By William Pitcher These are indeed interesting times with so many of us working or learning from home and almost all in-person events cancelled. To help people manage their cabin fever and to continue raising money that in-person functions provided, many non-profit …
What Data Privacy Day’s Theme of “Take Control of Your Data” Means to Us
By Jan Kestle In Canada, this theme aligns with recent legislation that enables individuals to determine how much and what type of personal information is made available for organizations and businesses to use. For us, it means making sure we all collect, manage and utilize data in a way that …