The Social Brand: Inside a New Marketing Era
By Stephen Shaw Social media is on the cusp of a new era as people retreat behind closed doors to join private groups where they can safely interact with their trusted circle of family and friends. Marketers will have to reset their social strategies and intensify their efforts to form …
Disruption and Transformation in the Funeral Services Industry
Writer’s note: Disruption in the marketplace is something all industries eventually have to face. Although some may deny the data, change is inevitable. How companies and organizations deal with disruptive forces compelled me to write this piece. There is, however, an additional, more personal reason for my engaging with this …
Why Nonprofits Should Learn from Corporate Sector’s Data-Driven Strategy
By Paula Attfield When it comes to the use of data and brand, the corporate sector remains ahead of the nonprofit sector. Why? Because the corporate sector has it easy. In the for-profit world, the consumer pays a fee and gets something in return. Whereas it’s a much more nuanced …