Transformative Marketing: An Interview with Professor V. Kumar, Ph.D Marketing at St. John’s University (NYC) and CEO of the IMC Institute
By Stephen Shaw In 1960 the American Marketing Association’s Journal of Marketing published a landmark article by a Pillsbury executive named Robert Keith titled The Marketing Revolution. In a succinct 4-pages Keith chronicled the evolution of marketing at Pillsbury from the founding of the company in 1869. The point of …
Four Key Reasons the Future of B2B Commerce is Collaborative
By Nancy Sansom For too long, the B2B invoice to cash cycle has been a transactional and poor customer experience. An invoice is entered in a system and a payment is made on the other side, if you’re lucky. Throw in disputes, lost invoices, daily distractions, and more, and there …
Charting a Path to Customization With Data Science
By Heidi Kimble For marketers and customers alike, personalization is a win-win — customers receive more relevant materials from a business, and are therefore more likely to remain loyal to that business moving forward. Sounds great…but how do we get there? Personalized marketing is kind of like the pot of …
How Data-Driven Businesses Adapt to New Streams from Open Banking
By Stephen Hogg For small business owners, today’s business is anything but usual. Markets, consumers, and realities are ever-changing, meaning that small business owners have to react quickly, sometimes changing their business models at the core. And those reactions come with a cost. Inflation, the rising cost of goods and …
Dos and don’ts of copy and design that worked with amazing results. And why.
By Billy Sharma Nick Horne, creative director at True Digital said, “The value of creativity has always been about investment. Creativity is the ultimate embodiment of ROI. Creativity should be the multiplier of value, how we unlock untapped potential value. Anyone can go to Fiverr or ‘pick up the copy, …