The Agency / In-House Pendulum Swings Again
By Steve Levy It seems that every few years the extent to which clients rely on their agencies swings back and forth. This is based on the desire to bring tasks and talent in house on the one hand, versus the need to shed head count/reduce fixed costs and rely …
3 Ways Data-Driven Marketers Will Prevail in 2023
By Camela Thompson For those of us who love trend analysis and data-driven decision-making, the last few years have been rough. From 2010 to 2019, we experienced stability–which lent itself to predictability. Since 2020, we’ve seen the unexpected in politics, shipping and logistics, and pandemics. At the same time, Apple …
8 Predictions for the Year Ahead
By Conner Galway 1. We’re going to have a debate about the ethics of AI in marketing At the tail end of 2022, OpenAi’s new tool, ChatGPT, sparked a flurry of attention across social media, with people creating funny/amazing screenshots that stretched our imagination about what’s possible with Artificial Intelligence. …
ShopThing Refines The Omnichannel Experience
By Michael Brooke With so many different ways to market your company’s products and services, it can get overwhelming and confusing. Most businesses want to be everywhere, but in most cases, you can’t be everywhere. It’s critical that you prioritize what channels make sense for your company. For Maggie Adhami-Boynton, …
How AI is Revolutionizing the Fulfillment Process
By Michael Brooke When it comes to fulfillment and delivery, artificial intelligence (AI) is being used to create a number of significant benefits. This includes expanding route optimization and asset management across networks, for all stakeholders. AI can be use to optimize fleets to eliminate bottlenecks, reduce empty runs and …
Should You Build or Buy a Channel Incentives Platform?
By 360insights Channel incentive platforms are now a staple of the sales process, whether vendor organizations are ready for them or not. As indirect sales become a critical component to reach business growth goals, your company will be faced with a tough question: Is it more effective to build or …
The Myths and Realities of Social Intelligence and Analytics
By Leendert de Voogd While social intelligence is a growing space, there are still plenty of misconceptions about what it is and how it works. At the start of 2022, Synthesio deemed this year the “year of AICI.” In many ways, this was true: we saw an increasing number of …
A Double-Take: Digital Twins and Customer Experience (CX)
By Steve Zisk Your primary care provider calls you to let you know to stop taking a recently prescribed medication because it causes a reaction when paired with another medication you’re taking. A hotel provides you with a virtual tour on a mobile app to let you choose which room …
Recognition is Critical
By John Tschohl I recently asked a friend how often, during her career, she had been complimented or recognized for her work. Her response? “Not often enough.” Unfortunately, that is true for most employees. I wonder why that is. I have some ideas that I’ll share with you here. The …