January 2019

Short-form TV ads: fad or disruptor?

By Jim Berridge Traditional TV advertising is under threat. As the consumption habits of consumers continue to creep towards non-linear TV models, video on demand (VOD) and over the top (OTT), fewer people are watching TV in a traditional way, i.e. at the times programmes are aired, ad breaks and …

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January 2019

Tell your story

By Billy Sharma Let’s start with three facts: 1. Older people still prefer receiving direct mail over other marketing methods. And, according to the DMA (now the Association of National Advertisers in the U.S.), cited by Ballantine, the response rate for direct mail is 3.7% compared with 2% for mobile, …

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January 2019

Sour grapes: How relying on brand envy can backfire

By Darren Dahl For decades marketers have relied on envy to elevate their brands and spur consumers to buy. In myriad TV ads people peer longingly over the fence toward their neighbour’s new car, or their fancy lawnmower, or their glowing holiday light display. Other ads show people envying a …

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January 2019

Moneris’s Offlinx: converging marketing and payments

By Brendan Read There is a convergence occurring between marketing and payments, enabled by new methods and tools, and for good reason: payments provide literally rich data about customers that can shape the success of marketing campaigns. After all, the ultimate goal of marketing is to drive customers to buy; …

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January 2019

Embracing journey analytics

Interview with Lori Bieda, Bank of Montreal By Stephen Shaw Customer analytics in financial services has come a long way since banks first started building customer information files (CIFs) in the 1990s. CIFs were the primitive forerunner to what we now call “data lakes”. Just getting access to data was …

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January 2019

Driving business with localized mobile advertising

By Ryan Horn The days of mass marketing are over. Consumers are demanding more targeted and relevant advertising. Enter mobile. Mobile advertising’s appeal is that it allows advertisers to leverage location data to better understand people’s real-world behaviour and to target and serve ads that reflect this knowledge. A customer’s …

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January 2019

Why the “creator economy” matters

By Tiffany Heimpel Creators as part of our marketing mix are here to stay. In fact, we at IZEA call this “the creator economy.” Creators are working in a variety of ways to maximize your brand message. Whether that means lending their creative lenses to your specific brand message and …

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January 2019

Avoiding fraud year-round

  By Kevin Deveau The holiday season is now behind us and with all the sales, promotions, new products, gift-giving occasions and well wishes sent and received, organizations will have plenty of engagements with their new and existing customers. Unfortunately, any gift-giving season can be a hotbed for different forms …

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January 2019

The future of DM may be TV

Data will power television’s resurgence By Peter Boggs One might think the days of cable television are numbered. Video consumption habits are changing as new digital competitors emerge. Cord-cutting is accelerating while those viewers who are still loyal to traditional television are recording shows and skipping commercials. These are serious …

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January 2019

To chat or not to chat

By Aidan O’Shea Talking: it’s an action that humans engage in every day. As technology becomes more advanced, we’re not just talking to each other anymore: we’re talking to the likes of assistants such as Alexa and Siri, our phones and our remotes, enabled by automated advanced speech recognition technologies. …

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