Looking Ahead: A Glimpse into the Future of Artificial Intelligence
By Ricky Chopra Zenith Global held its first AI Day in November, marking a significant milestone in the company’s journey towards embracing and integrating artificial intelligence into its operations. Held at Zenith’s headquarters in London, the event was a vibrant mix of presentations, workshops, and interactive sessions, designed to deepen …
What Love Songs Can Really Teach Us About Brand Loyalty
By Chris Davies Too often, brand loyalty is characterised by what we can see in Google Analytics or similar. It’s all about value, volume, frequency, or product holding. Whilst these are all important indicators of depth, they naturally lead to data-based strategies rooted in propensity or Next-best Action (NBA). Again, …
The Next Frontier of AI? Data Quality
By Kenneth Mansfield For marketers across industries, there’s no doubt that AI continues to be the topic du jour. Over the past few years, we’ve learned how to use tools like ChatGPT and Gemini to support us with basic tasks like providing meeting summaries, drafting cover letters—and even recommending holiday …
Outsourcing Your Marketing: How to Maximize the Relationship with Your Agency
Outsourcing marketing services is a crucial strategy for modern businesses looking to maximize efficiency, reduce costs, and access specialized expertise. This detailed article explores the benefits, strategies, and best practices for outsourcing marketing services. It is based on a webinar organized by helloDarwin with industry expert Jean-Baptiste Le Pesant President …
It’s Time for the Retail Pet Sector to Add More Bite Into Their Customer Loyalty Programs
By Richard Schenker As a former dog owner (our late dog, Koby, pictured), I can attest firsthand that pets are often seen as the epitome of loyalty, offering unconditional love and companionship without asking for anything in return. Whether it’s a dog waiting at the door after a long day …
The QSR Contest Wars Are Heating Up This Winter in Canada
By Richard Schenker A couple of weeks ago, Tim Horton’s, Canada’s iconic coffee chain, announced the latest iteration of Roll Up to Win, which will run from February 24th to March 23rd. Following the brand’s 60th anniversary, during which they brought back a variety of nostalgic baked goods, Tim Horton’s …