Montreal AI Startup Hippoc Receives $3 Million Funding Infusion
Montreal AI Startup Hippoc Receives $3 Million Funding Infusion Funds to be used for enhanced platform development and global expansion of breakthrough artificial intelligence tools for advertising executives. Fueled by exponential growth, Montreal-based Hippoc, a breakthrough digital marketing startup, recently announced $3 million in financing from Colvest Holdings Inc. and …
2023 Is the Year of Data Clean Rooms
By Vlad Stesin It is well known — and widely celebrated — that third-party cookies and other IDs, previously the building blocks of digital advertising, are disappearing from advertisers’ marketing toolkits as web browsers and platforms integrate new privacy features. And while such identifiers won’t be mourned in a world …
Highlights from Data.ai’s State of Mobile 2023 Report
By Michael Brooke In mid-January, Data.ai released its State of Mobile 2023 report. The report provides readers with valuable information and truly compelling insights. According to research conducted by Data.ai, over 485,000 apps were downloaded worldwide each minute in 2022. In total, 255 billion apps were downloaded last year. This …
Brand Community: An Interview with Mark Schaefer, Executive Director, Schaefer Marketing Solutions
By Stephen Shaw “Markets are conversations”. That was the opening line in the classic marketing book The Cluetrain Manifesto published in the year 2000. The authors urged marketers to give up mass messaging and speak with a human voice. Their clarion call for radical change resonated with many techno-utopian marketers …
Are Coalition Loyalty Programs Relevant Data Collection Machines in 2023?
By Patrick Sojka Canada has long been a global leader for loyalty programs and our own home grown industry played a major role in the development of the coalition loyalty model. The coalition loyalty program model is one that provides members with many ways of earning that program’s currency and …
The State of Customer Loyalty & Reward Programs in 2023
By Andy Nemes In the current economic recession, many businesses were forced to reevaluate their strategies in order to survive. One common thread among the various action plans was to fall back on loyal, reliable customers and try to keep them happy instead of chasing new ones. Industry analyst Forrester …
How to Optimize High Volume Mail Center Operations – Part 1
By Alain Fairise As communication channels increase and more customers transition to digital communications, high volume print mailers must adapt their operation to accommodate their customers’ unique and rapidly changing needs. To create new business opportunities, they need to be able to produce more communications across multiple channels. Many of …
What Is The Impact of E-E-A-T On Google Search Rankings?
By Crista-Lea Kirk E-E-A-T. When it comes to SEO, few acronyms are as important as this one. E-E-A-T is one of Google’s most important ranking factors, influencing a major chunk of organic search results. When done correctly you will reap the benefits from your digital marketing efforts and allow Google …