Talking Points
New survey from Microsoft Canada reveals a gap between what business’ leaders say is good for business and their actions. Almost two-thirds (61 percent) of Canadian business leaders agree that data — and knowing how to draw actionable insights from that data — are key to business success in today’s …
Congratulations to the 2021 Silver Leaf Award Winners!
By Paula Bernardino We are proud to celebrate the 2021 Silver Leaf Award winners, recognizing outstanding professional communications. Of the 157 entries submitted, 57 are being honoured with a Silver Leaf Award this year – 26 with an Award of Excellence and 31 with an Award of Merit. Winners span …
How Mobile Wallets Can Drive Loyalty Purchases in 2022
By Stephen Relph If you were to read Canadian news headlines in recent times, you may get the sense the world is crumbling around you; particularly if you work in the retail industry. Based on what the media has been saying, consumer sentiment is worsening, inflation is rising, staff shortages …
Ideas for Marketers in the Era of Data Privacy
By Darwin Liu War. Doomsday. Apple vs. Facebook. The bout between the two tech giants has been going on for years with no end in sight. If you’re reading this, you already know what iOS 14.5 is — the people’s champion, the “little guy’s” liberator — the advertising killer. We …
Census 2021: Five-Year Population Growth, Despite the Pandemic
By Doug Norris, PhD Doug Norris explores the first wave of data released from the 2021 Census showing Canada remains the fastest-growing population amongst G-7 nations This morning, Statistics Canada released the first data from the 2021 Census, covering the total population and dwelling counts for all geographic areas of …
Is the U.K. model workable here? Digital Campaigns and their Carbon Costs
By Aaron Yeardley It is now essential for companies to quantify, understand, and reduce their carbon footprint. Yet, most companies only consider embodied carbon in their products and operational carbon from manufacturing and office emissions. But now, the paradigm is beginning to shift so that a digital carbon footprint is …
Three Resolutions to Elevate CX Performance in 2022
By Vasili Triant Customer services operations were disrupted to the core over the past 24 months. While many brands are still playing catch-up, leaders are using the disruption as a catalyst to completely revitalize and modernize the customer experience — and they are starting with the contact center. With the …
Three Key Ideas to Elevate CX Performance in 2022
By Vasili Triant Customer services operations were disrupted to the core over the past 24 months. While many brands are still playing catch-up, leaders are using the disruption as a catalyst to completely revitalize and modernize the customer experience – and they are starting with the contact center. With the …