Data AnalyticsEngagement & Analytics

Lifecycle Management: Creating meaningful interactions with your customers for the best outcomes for your business

By Mike Poyser Previously, I have talked about the importance of bringing together different data sources into an “intelligent data” single view of the customer, and then about how multiple segmentation can be used to create a much better understanding of your different consumers, enabling your company to start becoming …

Engagement & Analytics

Boynton: CMOs Need to be Experts in Multi-Channel Experience

It is always interesting to hear how CMOs from different sectors, and even other countries, are dealing with the new marketing realities of evolving customer demands, continuous technology innovations, and the ever increasing sources of information on the customer – data is now available from every consumer touch point. These …