DRTVIndustry News

St. Joseph Communications unveils report on dynamic video advertising

St. Joseph Communications explores Dynamic Video Advertising as a new marketing tool that allows brands to create infinite variations of their video advertisement TORONTO — St. Joseph Communications, Content Group has released a new report on Dynamic Video Advertising, a revolutionary marketing tool that achieves what no other advertising can by …

DigitalDRTVIndustry NewsLocation-based Marketing

Innovative digital formats to drive global ad growth to 2019: Zenith

Social media in-feed ads, online video and other digital formats such as paid content and native advertising are leading the growth in global advertising. Between 2016 and 2019 they will drive 14% annual growth in total display advertising – a category that includes these formats as well as traditional banners …


Unlikely allies: How digital ushered in the new age of DRTV    

At first look, it’s hard to imagine two more diametrically opposed mediums than the young yet sophisticated upstart known as digital advertising, and the old school “loud and proud” world of DRTV. But looks can be deceiving. The truth is, not only do digital marketing and DRTV share a common …


How to create marketing videos that inspire action

In the content world, video is king. The proliferation of smartphones and tablets means consumers can (and do!) watch video anytime, anywhere. The sheer volume of available video content creates some challenges and opportunities for marketers. Audiences are becoming more discerning. Sometimes they want to be informed, sometimes engaged, sometimes …