DRTV

Unlikely allies: How digital ushered in the new age of DRTV    

At first look, it’s hard to imagine two more diametrically opposed mediums than the young yet sophisticated upstart known as digital advertising, and the old school “loud and proud” world of DRTV. But looks can be deceiving. The truth is, not only do digital marketing and DRTV share a common …

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DigitalDRTV

How to create marketing videos that inspire action

In the content world, video is king. The proliferation of smartphones and tablets means consumers can (and do!) watch video anytime, anywhere. The sheer volume of available video content creates some challenges and opportunities for marketers. Audiences are becoming more discerning. Sometimes they want to be informed, sometimes engaged, sometimes …

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