Contactless Payments Go Mainstream in Canada

Contactless payments are rapidly becoming a mainstream payment option for Canadian consumers, according to a new study published by Technology Strategies International Inc. The report titled, Canadian Payments Forecast – 2015, estimates that the number of contactless payments transactions has increased by almost 150% over the past year, fueled, in …

READ MORE →

Why Android Pay is a big deal

Google announced Android Pay last week at its I/O conference. The internet giant outlined a set of APIs that will allow developers to add an Android Pay button to their app and banks to enable payments in their existing applications, facilitating in-app and in-store payments on Android devices with KitKat 4.4 …

READ MORE →

DM Wrap-up: week of May 4

Cineplex Digital Networks named Content Creator of the Year Winner of three awards at the 2015 International Digital Signage Awards Cineplex Digital Networks (“CDN”), continues to garner recognition for its strategic thinking and technology, as it was presented with the Overall Content Creator of the Year award at the 2015 …

READ MORE →

gShift Survey Reveals Industry Sentiment and Readiness for Google’s New Mobile-Friendly Algorithm Update

Google’s new mobile-friendly algorithm update, which is expected to prioritize mobile-friendly websites in search results, goes into effect on April 21 and digital marketers have mixed views on whether this change will impact their business. To gauge marketer sentiment and gather opinions on this significant change, gShift conducted a survey …

READ MORE →

DM WRAP-UP: NEWS FROM THE WEEK OF FEBRUARY 9

Interactive Intelligence Expands Presence in Canada New Toronto office and Montreal-based data center latest in company’s Canadian expansion Interactive Intelligence Group Inc. (Nasdaq: ININ), a global provider of software and services for communications, collaboration and customer engagement, has expanded its presence in Canadawith the opening of an office in Toronto and a data center in Montreal. This expansion …

READ MORE →

DM Wrap-up: News from the week of February 2

Majority of Marketers Believe Marketing Needs to Undergo Dramatic Change Marketo and The Economist Intelligence Unit release report highlighting the impact of technology, the importance of managing customer engagement and the role marketers play in setting company strategy. A study of 478 senior marketers and CMOs from around the world …

READ MORE →

AffiliateTraction Canada Works With Savings.com to Launch Savoo.ca

AffiliateTraction has worked closely with Savings.com to rapidly launch a Canadian-centric discount online marketplace modeled on their successful U.S. website. Branded as Savoo.ca, the new site promises to place an emphasis on products and offers from Canadian brands and retailers. The effort was bolstered by AffiliateTraction’s extensive Canadian client portfolio …

READ MORE →

Retail Logistics 2.0

OPERATIONS & LOGISTICS | Retail Logistics 2.0 Powering the omni channel shopping experience By Stuart Pearson Advances in mobile commerce and point of sale technology fueled by a growing consumer demand for access to retail “anywhere” present both significant opportunities and significant challenges for retailers of all sizes. New technology …

READ MORE →

Case study: Purolator Logistics

OPERATIONS & LOGISTICS | Case study: Purolator Logistics Company profile With more than 300 stores across Canada, Comark has been selling fashion to Canadians in small to mid-sized suburban markets since 1976. It operates three divisions: Ricki’s, Bootlegger and Cleo. Benefits Faster delivery to Western Canada allows Comark to get …

READ MORE →

Build it and they will come

OPERATIONS & LOGISTICS | Build it and they will come Images: Rob Stocks Portrait.jpg; infographic.jpg  **the infographic is coming today…it will be square 10 essential tips for launching a successful e-commerce site By Rob Stocks Although Canadians are typically slow to adopt technology, it is becoming an indisputable necessity to have …

READ MORE →