Best practices for using data to unify your sales and marketing departments

Enterprise companies have come to rely on sales and marketing to drive innovation across organizations, which has compelled the two departments to work together more closely than ever before. Because sales and marketing teams haven’t always seen eye to eye, however, efforts to align them are often complicated. Aligning sales …

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Operational upgrades to enhance your mailing productivity

Mail is vital to the smooth operation of any business. Sending mail in a timely fashion is important because it directly affects cash flow and new business generation as well as the quality of an organization’s relationships with customers, suppliers and employees. The speed and accuracy with which invoices, contracts, …

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Australia Post begins delivering small parcels by drone

Australia Post has begun to trial new technology to deliver small parcels by Remotely Piloted Aircraft (RPA) or drone. This closed-field trial is an important next step in testing the new technology which will potentially deliver small parcels safely and securely to customers’ homes, allowing for faster transportation of time-critical …

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Five reasons marketers need a digital asset management system

  Files, assets, collateral; these words all essentially mean the same thing in a marketing world but are often treated very differently in business! Files is a basic name for digital assets, from images, videos, ads, word documents – and absolutely anything you may want to store digitally. They adopt …

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Australia Post begins delivering small parcels by drone

  Australia Post has begun to trial new technology to deliver small parcels by Remotely Piloted Aircraft (RPA) or drone. This closed-field trial is an important next step in testing the new technology which will potentially deliver small parcels safely and securely to customers’ homes, allowing for faster transportation of …

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How FUSE retooled for the tech, digital, social and XM era

FUSE is not the agency we were when we started out 13 years ago. Today we’re all about data and insights that drive both conversation and conversion for top Canadian brands. And while we work in any medium; our love of technology and innovations leads us to focus in digital, …

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Automating the marketing ecosystem

Half a century ago IBM revolutionized the computing business by separating programs from hardware. Today a comparable revolution is underway: the shift to browser-based applications in the cloud. But that poses a dilemma for marketers: how do they combine multiple standalone applications to form a unified marketing ecosystem?   At …

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CRM meets programmatic advertising

Traditionally, the worlds of customer relationship management (CRM) and media buying have been almost entirely separate—each with its own unique data, techniques, tools and specialized expertise. However, recent trends in the data and technology landscape have caused a blurring of lines between these two areas of competency. In particular, the …

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Canadians break holiday online shopping records in 2015

Online shoppers click into the record books; 20% growth in online sales PRESS RELEASE: TORONTO — Canadians shopped online in record numbers during this year’s holiday shopping season. For the first time in Canadian eCommerce history, the combined online share of sales in November and December 2015 totalled 9.8%, according to …

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Unleashing the power of e-commerce

How a smart e-commerce strategy helped a Canadian fitness wearable manufacturer take on the world The wearable technology market is experiencing a gold rush. Goliaths like Apple, Samsung and Fitbit have been aggressively pursuing this category. And yet, there is a mid-sized company in Vancouver producing fitness watches and wristbands …

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