Harlequin romances readers with “My Rewards” program
As one of the world’s leading book publishers with more than 110 titles published per month in as many as 34 languages and 110 international markets on six continents, Harlequin romances it readers across the globe SCDU Endocrinology, Oncologymay increase to two times the risk of developing erectilemedication in the …
Customer centricity
A customer’s experience is a retailer’s reality “The customer is always right” is the old retail slogan but, for many decades, what the customer wanted or should want was determined by merchandise buyers at corporate headquarters?not the shoppers themselves. Today, consumers are much more informed and have higher expectations, which …
Beyond data
Aeroplan partners with TD to create emotional connection by leveraging data to help members achieve their travel goals According to our 2015 Aimia Global Loyalty Lens survey, 80% of consumers are willing to engage with brands and share their personal data, but only eight per cent think they receive better …
A novel way to drive loyalty
Hint: Focus on creating products that somebody would actually buy “The demand has been so strong for our new launch products, there’s no question we could’ve sold more,” said Kurt McNeil, General Motors’ vice president of sales operations. According to GM, its retail sales are up more than one per cent …
Aimia signs contract with Aeon Retail, the core retail subsidiary of Aeon, Japan’s largest retailer group
MONTREAL – Aimia Inc., a data-driven marketing and loyalty analytics company, today announced it has signed a multi-year contract with Aeon Retail, the core retail subsidiary of Aeon one of the world’s leading, and Japan’s largest, retailer group. Aeon, as a group, operates in 13 countries with 440,000 employees and …
New report: Return on loyalty program Investments Higher Than Ever Before
Nearly 70 percent of consumers modify brands they engage with to earn points; Most loyalty programs fall short when it comes to personalization and customer experience TORONTO and NEW YORK — Bond Brand Loyalty, North America’s leading brand loyalty agency, today released its sixth annual consumer loyalty report. The Canadian …
Sionic Mobile’s ION Loyalty three-digit checkout with instant rewards gains momentum with small businesses
Business owners gain edge with faster, more secure mobile-to-mobile checkouts PRESS RELEASE: ATLANTA — Sionic Mobile today announced its proprietary, mobile-to-mobile, three-digit checkout process is gaining traction among small business owners. Requiring no new hardware or upfront investment, ION Loyalty provides small business owners with mobile checkouts that are faster, easier and …
The power of data in building long-term customer loyalty
We as marketers are very lucky to be witnessing a time of great development and exciting change in our industry. For years now, we have been discussing the notion of one-to-one marketing, but without the real technologies and capabilities to fully act on this big idea. Today, the marketing industry …
Tightening the screws on loyalty programs would penalize consumers instead of helping them, MEI
PRESS RELEASE: MONTREAL — Regulating credit card loyalty programs in order to protect Canadian consumers would entail perverse effects that would harm those consumers, as experiences elsewhere in the world have shown, explains an Economic Note published today by the MEI. Loyalty programs aim to encourage customer loyalty to the …
ReUp helps independent businesses create branded loyalty payment apps
Friends-turned-entrepreneurs Asim Shahjahan and Kelsey Regan give small business owners the opportunity to build loyalty and reward customers digitally PRESS RELEASE: TORONTO — ReUp, a digital application that lets business owners build their own branded loyalty payment app for iOS and Android devices, has launched in Canada, helping local businesses …