Case study: Interactive Intelligence

FUNDRAISING SUPPLEMENT | Case study: Interactive Intelligence Interactive Intelligence campaign efforts help donate more than 500 goats to impoverished communities Interactive Intelligence Group Inc.in partnership with Oxfam, has helped donate 524 goats to impoverished communities worldwide. The donation is a result of the Interactive Intelligence Goat Giveaway, an ongoing campaign initiated in 2011 …

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Did CASL just tip the balance in favour of direct mail?

FUNDRAISING SUPPLEMENT | Did CASL just tip the balance in favour of direct mail? By Steve Falk It’s still early days, but there’s indication that Canada’s New Anti-Spam Law (CASL) will be good news for the direct mail business. Across industries, there’s talk of replacing email marketing with print and mail …

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