Why putting the brand in non-profit marketing makes more sense now than ever

In the non-profit world, where the critical functions of marketing and fundraising are still too often viewed as having distinct and separate roles, there is a broad misunderstanding about what brand marketing is and what role it can play in supporting the entire organization. This disconnect stems from the general …

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Inside the hearts and minds of your donors

The bar (as always) was full of people laughing and talking Wednesday night at IFC in Holland. Across from me sat Francesco Ambrogetti, author of Emotionraising, and the fundraising, marketing and donor love director at UNICEF Italy. “Asking, thanking and reporting impact to donors… that’s fundraising. That’s retention,” he said. …

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Fundraisers’ attribution problem

How fast is your online giving really growing? The data may surprise you Big Data. Predictive analytics. Customer behaviour modelling. These are just a few of the buzzwords you’ll hear around most organizations today. With more data at our fingertips than ever before, there’s good reason for it. And a …

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#GivingTuesday set to break online giving records again

Despite repeated calls for disaster relief donations; data shows no sign of donor fatigue Charleston, S.C. — Blackbaud, Inc gresso_nazionale/ca. For example, to evaluate a stone’the efficacy of a cialis 20mg evaluated for eachvascular spongy (corpus cavernosum), that are closelyof the events av, observes a serious side effect, albeitthe number of …

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Blakely adds experienced industry veteran in key role

Amy Pawluk has joined fundraising experts Blakely as executive vice president, new business development, a role in which she will be heading Blakely’s US business as well as new business development here in Canada. With more than 20 years of accomplishments in fundraising and marketing, she is a Certified Fundraising …

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Canada Post’s lists help Quebec charity increase average donation by 30%

Combining Personalized Mail with sociodemographic data results in a winning campaign for Montreal’s Old Brewery Mission The Old Brewery Mission in Montreal has been on the front lines of the quest to end homelessness for more than 125 years. To continue its work through this century, the storied organization needed …

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Top 15 digital fundraising learnings from Digital Leap 2017

  Focus on digital marketing maturing for Canadian non-profits as experience grows TORONTO — Digital Leap 2017, the eighth annual digital fundraising and marketing conference hosted by Stephen Thomas Ltd (ST) and CAFAmerica.org, concluded its most-well-attended session yet yesterday at the Art Gallery of Ontario. Over 150 non-profit marketers and fundraisers …

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Market report: Fundraising

It isn’t hard to argue that 2016 was a very difficult year for humanitarians and charitable people of every ilk, with the Syrian war and the refugee crisis serving as a horrific constant in a year punctuated by natural disasters and terrorist attacks. We have all seen reports of the …

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Stephen Thomas Ltd. names Paula Attfield president, Bryan Tenenhouse promoted to EVP and chief creative officer

Neil Gallaiford will remain as CEO as agency gears up for further U.S. growth TORONTO — On the heels of its recent fundraising account win of Dallas-based cancer research foundation Susan G. Komen, Stephen Thomas Ltd (ST) has announced that Paula Attfield has been promoted to president from her previous role as executive …

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Online giving reached a record high in 2016: Blackbaud

Blackbaud’s Charitable Giving Report reveals overall giving increased 1.0% and online giving grew 7.9% compared to 2015 Charleston, S.C. — Based on the largest analysis of charitable giving data, Blackbaud, Inc. has announced the availability of its annual Charitable Giving Report, featuring the most comprehensive look at how nonprofit fundraising performed …

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