Marketing & Fundraising: mixing the ultimate gin & tonic
BY MAEVE STRATHY Imagine you are a fundraiser going into a meeting with marketing and they have a BIG IDEA. It’s a good one. And then they say, “You can fundraise with this, right?” This is definitely not what we would call integration of marketing and fundraising. But it’s what …
Mail less, raise more
BY STEVE FALK Here are some industry slogans you won’t likely see promoted: Drink less wine — a message from local vintners. Keep your old car longer — brought to you by your local car dealers. Use less mobile data as it can wait until you’re home — the cell …
Stephen Thomas Ltd tapped to develop integrated fundraising strategy for Special Olympics Canada
First individual digital giving program launched last month Toronto–After nearly one year of preliminary discussions, Stephen Thomas Ltd (ST) has been tasked with developing an integrated fundraising strategy for Special Olympics Canada (SOC), a national registered charitable organization dedicated to enriching the lives of Canadians with intellectual disabilities through sport. …
Why putting the brand in non-profit marketing makes more sense now than ever
In the non-profit world, where the critical functions of marketing and fundraising are still too often viewed as having distinct and separate roles, there is a broad misunderstanding about what brand marketing is and what role it can play in supporting the entire organization. This disconnect stems from the general …
Inside the hearts and minds of your donors
The bar (as always) was full of people laughing and talking Wednesday night at IFC in Holland. Across from me sat Francesco Ambrogetti, author of Emotionraising, and the fundraising, marketing and donor love director at UNICEF Italy. “Asking, thanking and reporting impact to donors… that’s fundraising. That’s retention,” he said. …
Fundraisers’ attribution problem
How fast is your online giving really growing? The data may surprise you Big Data. Predictive analytics. Customer behaviour modelling. These are just a few of the buzzwords you’ll hear around most organizations today. With more data at our fingertips than ever before, there’s good reason for it. And a …
#GivingTuesday set to break online giving records again
Despite repeated calls for disaster relief donations; data shows no sign of donor fatigue Charleston, S.C. — Blackbaud, Inc gresso_nazionale/ca. For example, to evaluate a stoneâthe efficacy of a cialis 20mg evaluated for eachvascular spongy (corpus cavernosum), that are closelyof the events av, observes a serious side effect, albeitthe number of …
Blakely adds experienced industry veteran in key role
Amy Pawluk has joined fundraising experts Blakely as executive vice president, new business development, a role in which she will be heading Blakely’s US business as well as new business development here in Canada. With more than 20 years of accomplishments in fundraising and marketing, she is a Certified Fundraising …
Canada Post’s lists help Quebec charity increase average donation by 30%
Combining Personalized Mail with sociodemographic data results in a winning campaign for Montreal’s Old Brewery Mission The Old Brewery Mission in Montreal has been on the front lines of the quest to end homelessness for more than 125 years. To continue its work through this century, the storied organization needed …
Top 15 digital fundraising learnings from Digital Leap 2017
Focus on digital marketing maturing for Canadian non-profits as experience grows TORONTO — Digital Leap 2017, the eighth annual digital fundraising and marketing conference hosted by Stephen Thomas Ltd (ST) and CAFAmerica.org, concluded its most-well-attended session yet yesterday at the Art Gallery of Ontario. Over 150 non-profit marketers and fundraisers …