Media Glance Launches New Website to Increase Offerings in Digital Marketing

Media Glance, a renowned digital marketing provider in Toronto, Ontario, has recently launched a new website to increase the offerings for its customers TORONTO–Leading pioneers in the field of digital marketing and advertising, Media Glance, have recently announced the release and launch of their new website. Media Glance is a …

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In Asia, digital remains key focus for most industries in 2019 but challenges remain, finds Frost & Sullivan

New security reality is leading to heightened concern over privacy and security SINGAPORE–More and more enterprises are looking towards new technologies such Machine Learning & Artificial Intelligence, Edge Computing, Software Defined in their push towards digital transformation. However, technological challenges such as cybersecurity, disparate configurations and application centricity still remain. …

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TRADER Introduces Live Chat

TRADER Introduces Live Chat Solution to Enable Car Shoppers to Instantly Connect with Dealers Online TORONTO–TRADER Corporation is pleased to announce a new strategic partnership and messaging platform that will enhance the car shopping experience for Canadian consumers. The company has partnered with leading online messaging software provider, Contact At …

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BlackBerry Survey Finds Consumers Don’t Trust Connected Devices to Keep Data Safe

Findings say consumers favor of a “Seal” or “Stamp of Approval” to demonstrate which Internet-connected devices achieve a certain standard of security BlackBerry Limited announced new survey findings on consumer attitudes and behaviors toward security, trust and privacy, particularly when it comes to purchasing and using smart, connected ‘things’ which …

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L’Oréal Canada is launching the first Canadian edition of the Women in Digital program

MONTREAL–L’Oréal Canada is launching the first Canadian edition of the Women in Digital program, in partnership with URelles and Campus InfoPresse. The program focusses on encouraging and promoting women entrepreneurs in technology by providing funding opportunities and support. The program arose out of the observation that women entrepreneurs are underrepresented …

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OpenText Streamlines Collaboration for Marketers

Integration of OpenText Hightail with OpenText Media Management Empowers Teams with Digital Media Collaboration in the Cloud WATERLOO, Ontario–OpenText announced the integration of OpenText Hightail with OpenText Media Management. OpenText Media Management customers can now leverage large file sharing and digital media collaboration features from OpenText Hightail. “Digital assets are …

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Marketers signing up for data-driven marketing platform

Datable Technology signs three licensing agreements VANCOUVER–Datable Technology Corp. has signed three new license agreements for PLATFORM³, its Software as a Service (SaaS) consumer marketing platform, with leading brands including two repeat customers and one new customer. These agreements will generate $53,000 in licensing revenues plus transaction revenues. The Company …

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Global Benchmarks 2.0 Tracks Marketers App Performance, Competition

Adds 5 new marketing metrics – including Click Through Rate, Cost Per Click and Distribution of Fraud Types SAN FRANCISCO–Adjust, the global mobile measurement and fraud prevention leader, today announced the second version of its popular free Global Benchmarks, updated with even more sophisticated metrics and a wider range of …

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Gap accelerates digital transformation, including delivery

Partners with Microsoft to address customer experience across all brands Gap Inc. has established a strategic partnership with Microsoft Corp. to drive its digital transformation strategies and continue to create new customer experiences across all brands, including Old Navy, Gap, Banana Republic, Athleta, Hill City and Intermix. With Microsoft as …

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Digital Reverting to Direct? ‘Outcome-Driven Media’ Surges as Digital Media Results More Difficult

New Survey Reveals Majority of North American Marketers Plan Increase in ‘Outcome-Driven Media’ as Evaluating Effectiveness of Digital Media Investments Becomes More Difficult Over the Past Five Years Findings show large majority of digital marketers are using at least one custom KPI easily linking digital media spend with measurable business …

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