December 2018 Issue

Chat before you bot

By Marie-Louise St-Jacques and Eric Dauphinais Technology has never evolved at such a rapid pace. Newly implemented solutions can become obsolete or dated in an instant. The panic of being left behind has many companies adopting new technologies for the sake of newness, with little thought as to why these …

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Applied AIDecember 2018 IssueRetail

Attention retailers: unleash the power of your data

By Lia Grimberg In today’s world of discerning consumers, vast amounts of data, proliferation and increased accessibility to artificial intelligence (AI), having a “me too” loyalty programme with a mass communication approach is no longer cutting through the competitive clutter. At the same time, unfortunately, too many Canadian retail loyalty …

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December 2018 Issue

How to deliver an impactful omnichannel experience

By Rebecca Martin Brand loyalty is cultivated when companies continually adapt to changing customer preferences. Today, those preferences rest largely on the availability of digital self-service options. Grocery stores now allow consumers to order items and pay directly from mobile apps, while ride-sharing services make it easier than ever to …

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