Customer experience is a key differentiator for competitive businesses
To win customer loyalty today, you must provide a compelling customer experience that merges the physical and digital worlds. Why is it important? Multichannel customers spend three to four times more than single-channel customers. But many companies have not dramatically changed their business processes and technologies to adjust to …
Marketing measurement do’s and don’ts
If you can’t measure the full impact of your marketing, you can’t invest wisely. Executives are always looking at ROI, so marketers who want to capture the C-suite’s attention need to draw a clear line between marketing activities and results. Do: Express marketing measurements in business language Speak the language …
Forging brand loyalty through social media
Loyalty marketing has radically altered in light of today’s digitally unfettered and empowered customers yet it remains a critical element in engaging individuals with a brand. According to Colloquy’s 2015 research on loyalty, Canadian loyalty program memberships grew a healthy 8 percent from 120 million in 2012 to 130 million …