Fundraising

Market report: Fundraising

It isn’t hard to argue that 2016 was a very difficult year for humanitarians and charitable people of every ilk, with the Syrian war and the refugee crisis serving as a horrific constant in a year punctuated by natural disasters and terrorist attacks. We have all seen reports of the …

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List BusinessSector ReportTargeting and Acquisition

Sector Report: The List Business

The Canadian list business has experienced significant disruption since the beginning of the new millennium, both from economic and regulatory perspectives. The passing of the Personal Information Protection and Electronic Documents Act (PIPEDA) in 2000, the Canadian Radio-television and Telecommunications Commission (CRTC)’s introduction of the National Do Not Call List …

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Industry NewsPrint

AIIM changes name, not brand

  AIIM has changed its name from Avant Imaging & Information Management Inc. to Avant Imaging & Integrated Media Inc., but the management emphasizes that this is not a rebrand. In an open letter to marketers, CEO Mario Giorgio and President Frank Giorgio explain how the change was driven by …

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Direct MailE-commerceIndustry News

Strained negotiations continue between CUPW, Canada Post

On April 4, 2016 Canada Post advised the Canadian Union of Postal Workers (CUPW) that it had filed Notices of Dispute with the Minister of Labour in ongoing negotiations with CUPW-Urban and Rural and Suburban Mail Carriers (RSMC). These notices ask the Minister to appoint a conciliator in each negotiation. …

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E-commerceIndustry NewsOperations and Logistics

Australia Post begins delivering small parcels by drone

Australia Post has begun to trial new technology to deliver small parcels by Remotely Piloted Aircraft (RPA) or drone. This closed-field trial is an important next step in testing the new technology which will potentially deliver small parcels safely and securely to customers’ homes, allowing for faster transportation of time-critical …

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E-commerceIndustry NewsMarketing Apps

MasterCard, BMO introduce first biometric corporate card program in Canada, U.S.

BMO Financial Group (BMO) and MasterCard have begun a phased launch of Identity Check, the first biometric credit card program in Canada and the U.S. that will enable cardholders to verify transactions using facial recognition and fingerprint biometrics. Quickly dubbed “Selfie Pay” by the media, Identity Check will be used …

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Data AnalyticsIndustry News

2016 Census Q&A with Dr. Doug Norris

One of Canada’s leading experts on the Census, Doug Norris, Ph.D., is a senior vice president and chief demographer at Environics Analytics. He joined EA in 2006 after nearly 30 years with Statistics Canada, where he served as director general of social and demographic statistics. Q: As a true statistics …

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Data AnalyticsIndustry News

Environics Analytics acquires the Boire Filler Group

Acquisition will expand EA’s custom consulting capabilities   On March 21, 2016, Environics Analytics (EA) announced that it had acquired the Boire Filler Group, the Toronto-based data analytics company that specializes in predictive analytics, data management, business intelligence and customer-centric service for a wide range of clients including Hudson Bay …

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Direct MailFundraising

Neuromarketing insights for fundraisers

Direct mail is a fundraising standby, and rightly so. Neuromarketing research suggests that personalized mail is the best medium through which to deliver emotional messages and inspire action. Neuromarketing is the application of neuroscience, a multidisciplinary science devoted to understanding the nervous system, to marketing. It draws on neuroscientific tools …

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