Regional Report

Regional Report: Montreal

Checking in with direct marketing companies based in Quebec’s largest city Fundraising across Canada and around the world from Montreal Howard Golberg, president of Pinnacle Direct, has been at the helm of his pioneering direct marketing company for over 30 years. “We certainly have to think smarter and more strategically,” …

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Data AnalyticsIndustry News

Q&A with Danny Heuman, Environics Analytics’ new chief analytics officer

  Danny Heuman has been with Environics Analytics (EA) since day one and has recently been promoted to the role of chief analytics officer. Heuman was the lead developer of PRIZM CE, conducting the research that first linked psychographic social values with geodemographics. Since then he has led the development …

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LettershopSector Report

Sector report: Lettershops

  Lettershops have long been the overworked, underappreciated workhorses of the direct mail industry. Direct marketers love to talk about the data, about the creative and then, hopefully, about the results but, though any good marketer understands that the magic is in the details, that final step before a campaign …

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Fundraising

Market report: Fundraising

It isn’t hard to argue that 2016 was a very difficult year for humanitarians and charitable people of every ilk, with the Syrian war and the refugee crisis serving as a horrific constant in a year punctuated by natural disasters and terrorist attacks. We have all seen reports of the …

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List BusinessSector ReportTargeting and Acquisition

Sector Report: The List Business

The Canadian list business has experienced significant disruption since the beginning of the new millennium, both from economic and regulatory perspectives. The passing of the Personal Information Protection and Electronic Documents Act (PIPEDA) in 2000, the Canadian Radio-television and Telecommunications Commission (CRTC)’s introduction of the National Do Not Call List …

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Industry NewsPrint

AIIM changes name, not brand

  AIIM has changed its name from Avant Imaging & Information Management Inc. to Avant Imaging & Integrated Media Inc., but the management emphasizes that this is not a rebrand. In an open letter to marketers, CEO Mario Giorgio and President Frank Giorgio explain how the change was driven by …

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Direct MailE-commerceIndustry News

Strained negotiations continue between CUPW, Canada Post

On April 4, 2016 Canada Post advised the Canadian Union of Postal Workers (CUPW) that it had filed Notices of Dispute with the Minister of Labour in ongoing negotiations with CUPW-Urban and Rural and Suburban Mail Carriers (RSMC). These notices ask the Minister to appoint a conciliator in each negotiation. …

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E-commerceIndustry NewsOperations and Logistics

Australia Post begins delivering small parcels by drone

Australia Post has begun to trial new technology to deliver small parcels by Remotely Piloted Aircraft (RPA) or drone. This closed-field trial is an important next step in testing the new technology which will potentially deliver small parcels safely and securely to customers’ homes, allowing for faster transportation of time-critical …

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E-commerceIndustry NewsMarketing Apps

MasterCard, BMO introduce first biometric corporate card program in Canada, U.S.

BMO Financial Group (BMO) and MasterCard have begun a phased launch of Identity Check, the first biometric credit card program in Canada and the U.S. that will enable cardholders to verify transactions using facial recognition and fingerprint biometrics. Quickly dubbed “Selfie Pay” by the media, Identity Check will be used …

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Data AnalyticsIndustry News

2016 Census Q&A with Dr. Doug Norris

One of Canada’s leading experts on the Census, Doug Norris, Ph.D., is a senior vice president and chief demographer at Environics Analytics. He joined EA in 2006 after nearly 30 years with Statistics Canada, where he served as director general of social and demographic statistics. Q: As a true statistics …

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