Customer Centricity

ABM brings customer centricity to B2B marketing

For those of us in business-to-business marketing, 2016 was the year of account-based marketing (ABM) and the din has only grown louder in 2017. It’s the hottest trend in B2B marketing today and it’s impossible to avoid the onslaught of ABM experts, events, tools and techniques. Amid the hype of …