Location-based MarketingMobile Marketing

What is mobile direct marketing?

Q&A with Dilshan Kathriarachchi, chief technology officer at EQ Works Age has never been a limiting factor for Dilshan Kathriarachchi. He has assembled his life and career around emerging mobile technology, specifically when it comes to marketing. By the age of 15, he became an instrumental part of the roll-out …

Engagement & Analytics

It’s not them, it’s you: Tips for reengaging customers

As the old bit of dating advice goes, “If you love someone, let him go. If he returns, he’s yours; if he doesn’t, he never was.” Well, no offense to old sayings, but this advice should never, ever be applied to marketing—especially when it comes to reengaging lapsed customers. Even …