AdvertisingData AnalyticsDisruptive TechnologyLocation-based MarketingTargeting and Acquisition

What personality is that billboard?

Clear Channel develops game-changing approach to selling outside ad space Imagine you’re a media buyer for a clothing store chain and you’re looking to buy outdoor advertising space in downtown Ottawa. You could take the easy route and turn to the usual suspects: well-known neighbourhoods like Sparks Street or around …

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Data AnalyticsRetail

Looking to enter the Quebec market? Consult the data first

  For most Canadians living outside the province, Quebec is both a source of pride and a bit of a mystery. Canadians like the fact that the country is home to two strong cultural groups that, for the most part, are able to live and work together harmoniously. But for …

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