Quebecor Media Group and Tuango announce strategic partnership
MONTRÉAL — Quebecor Media Group is joining forces with Tuango in a partnership that will open up new opportunities for the customers of each. Under the agreement, Quebecor’s advertisers will be able to pay for advertising placements on Quebecor’s multiplatform media inventory – television, digital, newspapers, magazines, out-of-home – with goods …
uberall and Yelp announce partnership to help local businesses grow using the Location Marketing Cloud
BERLIN — uberall has announced a new partnership with Yelp at the Local Search Association’s annual conference in San Diego. The companies hope the partnership will strengthen local businesses’ ability to engage with their customers and drive more foot-traffic to their stores. uberall empowers businesses to control all of their …
LesPAC is now free for Québec consumers
MONTREAL — LesPAC now offers free ad publishing for consumers in most categories. Starting today, LesPAC users can post ads for free directly on the website or by using the LesPAC apps for iOS and Android. LesPAC provides a simple, secure and 100% Québec-based platform for buying and selling online in …
Renaissance Printing launches in Toronto
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Mastercard expands mobile order-ahead platform for Canadian retailers and on-the-go consumers
Qkr! with Masterpass enters six new markets and introduces “Open Tab” feature Barcelona, SPAIN — At Mobile World Congress, Mastercard today announced that it will expand Qkr! with Masterpass, a mobile order-ahead and payment platform developed by Mastercard Labs, to six new markets including Canada and add new functionality to …
The retail flyer makes a comeback (and other breaking trends retail marketers need to know)
Retail Council of Canada’s totally re-designed and re-considered Retail Marketing Conference on Tuesday April 4th, 2017 at the International Centre in Mississauga, will explore the latest (and most surprising!) trends in retail marketing today TORONTO — This year’s intense day-long conference is designed by retail marketers specifically to give retail marketers …
Online giving reached a record high in 2016: Blackbaud
Blackbaud’s Charitable Giving Report reveals overall giving increased 1.0% and online giving grew 7.9% compared to 2015 Charleston, S.C. — Based on the largest analysis of charitable giving data, Blackbaud, Inc. has announced the availability of its annual Charitable Giving Report, featuring the most comprehensive look at how nonprofit fundraising performed …
Stephen Thomas Ltd appointed fundraising agency of record for Susan G. Komen
Canadian agency beats out multiple competitors to represent the world’s largest breast cancer organization TORONTO — Toronto’s Stephen Thomas Ltd (ST) has been awarded fundraising agency of record status from Dallas-based Susan G. Komen. Komen is the world’s largest breast cancer organization. ST is an integrated full-service agency specializing in marketing and …
Canada Post, Mastercard introduce multi-currency prepaid card
TORONTO — Mastercard and Canada Post, with collaboration from Payment Source Inc. and Peoples Trust Company, today announced the launch of Cash Passport, the latest payment solution for smart and simple travel. The contactless (tap) card, which allows users to load up to seven currencies at a time, is a …
Canada Post introduces Postal Code Targeting
OTTAWA — Canada Post is introducing a new Smartmail Marketing solution that allows marketers to target at the postal code level by combining existing customer knowledge with address-level data. With Postal Code Targeting, marketers can target prospects whose demographics most closely resemble their best customers. “Postal Code Targeting is a leading-edge, customer-focused …