The state of mobile in Canada
For the second year in a row, Flurry Analytics has released its report on the state of mobile app usage in Canada. Yahoo’s Yannis Dosios, vice president of platform & exchange presented the 2016 trends at Toronto’s AdWeek on February 2nd. Flurry Analytics is a tool used by developers and …
Nordstrom expands loyalty program in Canada with launch of Nordstrom Rewards Visa
SEATTLE — Nordstrom, Inc. has announced it is expanding its loyalty program in Canada, providing customers with a new opportunity to earn points for their purchases and access to exclusive perks. Beginning today, Canadian customers can apply for the Nordstrom Rewards Visa credit card and earn points on their purchases …
McGill University receives $25-million gift in support of retail management education
Gift from the Bensadoun Family Foundation to serve as catalyst for launch of international school in retail management in the heart of Montreal Montreal, Quebec — Retail icon and philanthropist Aldo Bensadoun has stepped forward with a visionary gift to his alma mater, McGill University, aimed at creating new knowledge and developing leaders …
Air Canada to part ways with Aimia
MONTREAL — Data-driven marketing and loyalty analytics company Aimia Inc. on Wednesyda reported its financial results for the quarter ended March 31, 2017 and commented on the status of discussions with Air Canada. This quarterly earnings release should be read in conjunction with the consolidated financial statements and the MD&A which can be …
Marketers still feel the need to hoard customer data: BlueVenn survey
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Swirl, AccuWeather partnership brings real-time weather targeting to indoor mobile location marketing
Industry’s first integration of weather and indoor location data, announced at the Mobile Marketing Association Leadership Forum, enables retailers and brands to drive the highest in-aisle contextual relevance in mobile NEW YORK — Swirl Networks, Inc. and AccuWeather today announced a groundbreaking partnership that brings the most advanced, real-time weather targeting …
Video Maturity Model increases the effectiveness of video for organizations
AMSTERDAM –Today Eclipse Videomanagement proudly announces the introduction of the Video Maturity Model: https://videomaturitymodel.com The Video Maturity Model is the most comprehensive tool available to assess the use of video in medium and larger organizations. Video Maturity means nothing more and nothing less than being able to control video as an …
AXE Canada Masculinity Study looks at what it means to be a ‘real man’
The majority of young men do not define themselves as masculine TORONTO — A new study sponsored by AXE reveals that young men, ages 15 to 25, are shifting towards inclusivity and acceptance. The study supports a growing trend showing young men feel more comfortable to say things that may have …
St. Joseph Communications releases 2017 “Think Beyond Content” trend report
TORONTO — Today, St. Joseph Communications is proud to announce the release of their 2017 Think Beyond Content trend report. Using over 60 global examples, this trend report explores Brands that are not only thinking of a world beyond simply building content, but are also focusing on how partnerships, technology, transparency …
Environics Analytics launches mobile analytics services
New data and analytics capture consumer travel patterns—any time, any day, anywhere Toronto — Environics Analytics (EA) today announced a new offering in its products and services portfolio: mobile analytics services, with capabilities designed especially to support marketing and real estate decision making. Combining best practices in processing spatial data …