What Data Privacy Day’s Theme of “Take Control of Your Data” Means to Us
By Jan Kestle In Canada, this theme aligns with recent legislation that enables individuals to determine how much and what type of personal information is made available for organizations and businesses to use. For us, it means making sure we all collect, manage and utilize data in a way that …
Designing Virtual Events for Success
How to Raise Funds and Build an Audience By William Pitcher These are indeed interesting times with so many of us working or learning from home and almost all in-person events cancelled. To help people manage their cabin fever and to continue raising money that in-person functions provided, many non-profit …
Graph-Based Data Models: Unleashing The Power of Data-Driven Insights
By Rab Govil The world is currently in an era of digital transformation, where information flows abundantly. And banks are realizing that data-driven insights — which help deliver a best in class customer experience — aren’t just a competitive advantage but a necessity for sustainable growth. In fact, in 2022, …
Marketing Science: An Interview with Koen Pauwels, Vice Dean of Research, Northeastern University
Koen Pauwels is one of the foremost marketing scientists in the world and the author of “It’s Not the Size of the Data, It’s How you Use it”. By Stephen Shaw If you can make one broad generalisation about marketers it is that they probably hated math and science in …
Train Frontline Employees and Automated Marketing Systems
When different communication styles matter By Grant Packard Over the last few years, sophisticated technologies and methods for analyzing language at massive scales have helped researchers shed new light on the importance of language in marketing settings. The conclusion? Seemingly insignificant choices about the words marketers use, and when they …
Insights on Data-Driven Retail Media in Canada
By Victoria Cromie In recent years, we’ve seen a surge in retail media ad spending in Canada, with the latest projections suggesting that budgets will exceed the CAD$3 billion mark in 2024 according to IAB Canada. With these budgets nearly doubling in just three years, we believe the time is …
New Research: In Sales and Marketing Conversations, Timing is Everything
New research from York University’s Schulich School of Business shows that, when it comes to sales, service, and marketing communications, it’s not just what you say that matters — but just as importantly — when you say it. The findings are contained in the article “When Language Matters”, published in …
Critical Trends Driving Brand Growth in 2024 and Beyond
By Emmanuel Probst We examine how brands will make positive contributions to our lives and the world around us in 2024. Looking forward to 2024, the world continues to change in ways that are worrisome for most of us, with global conflicts, inflation, climate change and the adoption of artificial …
EY Future Consumer Index: When Talk Turns Into Action, Be Set For Change
By Kristina Rogers Climate change is becoming a growing reality for people around the world and disrupting ingrained consumption habits. Many consumers have already been forced to change how they live and what they buy because of the impact of climate change, according to EY global research. People are increasingly …
The Building Blocks of a Best of Breed Loyalty Lifecycle Marketing Strategy
By Richard Schenker When designing a loyalty program, many brands do not afford sufficient priority and resources to building a highly impactful Loyalty Lifecycle Marketing Strategy. While in the throes of the development of a loyalty program, brands tend to be overly preoccupied with devising the mechanics of a loyalty …