Finance Forward: 10 Breakthrough Innovations Reshaping the Future of Financial Services Marketing
By Allison Karavos The past twenty years have seen incredible advancements in technology of all sorts (do we even remember life before the smartphone?) – and the world of financial services is no exception. But innovation is far from over. The financial sector stands on the edge of even more …
Behavioural Science: Could Supermarket Loyalty Cards Nudge Consumers to Make Healthier Choices?
By Magda Osman Ken Murphy, CEO of the British multinational supermarket chain Tesco, recently said at a conference that Tesco “could use Clubcard data to nudge customers towards healthier choices”. So how would this work, and do we want it? Our recent study, published in the Scientific Journal of Research …
The AI Revolution: How Machine Learning Changed the World in Two Years
By Ashley Marron It started with a bang. The launch of ChatGPT, a groundbreaking AI chatbot, did not require any soft launches or fuse wire teasers. Within 24 hours of its unveiling in November 2022, the new technology had become a global phenomenon as social media channels buzzed about its …
Finding Growth Opportunities in Canada’s High Inflation, Low Growth Economy
By Stephen Johnston As Canada confronts the dual challenges of high inflation and low growth, the specter of stagflation looms large. Stagflation, which refers to below-trend economic growth combined with above-trend inflation, erodes real GDP per capita and poses significant challenges for investors. The current macroeconomic and regulatory environment in …
How to Create a Successful Influencer Marketing Strategy
By Dave Burnett Influencer marketing has become an essential part of many brands’ digital marketing strategies. However, developing a well-rounded influencer marketing strategy requires more than just partnering with popular influencers. To achieve success, you need to define clear goals, identify the right influencers, craft authentic campaigns, and measure your …
Customer Equity: An Interview with Allison Hartsoe, AI Value Creation Consultant and Author
Allison Hartsoe is a leading expert on customer-centricity and the author of “The Age of Customer Equity: Data-driven Strategies to Build a Sustainable Company”. By Stephen Shaw The story is a familiar one, played out year after year, decade after decade. Under pressure by investors to drive up earnings, companies …
Lookalike Modeling: What You Need to Know
By Mike Ford In today’s digital landscape, lookalike modeling has emerged as a powerful tool for marketers seeking to optimize their targeting strategies. By leveraging the potential of data-driven insights, businesses can identify audiences similar to their existing customers, leading to improved customer acquisition, engagement, and overall business growth. Understanding …
The Best Practices for Client Experience in Email Marketing
By Lucie De Almeida Ever had the frustrating experience of opening an email on your mobile device only to be unable to access its content because the call-to-action buttons are inaccessible? This sometimes also happens to persons with disabilities when they are faced with digital content that was not created …
New Report Shows How Loyalty Programs Can Drive Engagement Through Car Rentals
A new research study by CarTrawler reveals a $20 billion opportunity for loyalty programs to boost member engagement and generate new revenue by incorporating car rentals. The Driving Loyalty: Market Insights on Car Rentals & Rewards report, based on a survey of over 3,500 U.S. consumers, highlights how loyalty programs …
U.S. Direct Mail Is Up: Is Your Volume Growing, Too?
By Heidi Tolliver-Walker So much has been said about the declines in the volume of direct mail. As the volume in the mailbox has decreased, however, much is also being made about the direct mail’s increase in effectiveness when it does arrive. What do the latest statistics say? They say …