Small Business Struggles with Marketing; New AI Technology to the Rescue
By Russ Morton Our recent study by Constant Contact illustrates that the biggest barriers to marketing success for small businesses are a lack of time and marketing expertise. Over half of SMBs have less than an hour each day for marketing, and 73 percent express doubt that their strategy is …
The Question of Privacy Amidst Evolving Technology: A Guide for Marketers
By Maria Pallante The growing use of generative AI over the last year has placed the use of consumer data and its regulations — or lack thereof — under a microscope. As a leader in managing the loyalty data of clients, Bond’s solutions operate and are founded within the ever-changing …
Hyper-Personalization Trend Highlights Critical Nature of Unparalleled Accuracy
Staff In the high-stakes world of mass mail manufacturing, the cost of printing errors can be significant. Not only is mail manufactured at extremely high speeds, but the range of high-value personalization features utilized today to increase response rates makes matching variable printed materials, envelopes, and attached cards without errors …
Trends and Insights in Customer Experience 2024
Methods & Participants This report, the 2024 CX Leaders Trends & Insights: Corporate Edition, was developed based on results derived from a custom 90-question survey delivered via the SurveyMonkey online platform. Surveying occurred from October 20 through December 22, 2023. Private invitations to partake in the survey were delivered by …
Content Marketing Strategy: An Interview with Robert Rose, Founder, The Content Advisory
Robert Rose is one of the early evangelists of content marketing and the author of “Content Marketing Strategy” By Stephen Shaw When you stop to consider the numbers, it must be very hard these days for any content creator or producer not to be completely cowed by the odds of …
Changing Needs of Canadians Drive Losses at Canada Post
OTTAWA, ON – Canada Post recorded a loss before tax of $748 million in 2023. Results were negatively impacted by the post-pandemic surge in parcel delivery competition, the ongoing erosion of Transaction Mail, and continued growth in addresses and delivery costs. The postal service has confronted significant new challenges in …
Emerging Trends in Canadian Consumer Packaged Goods
From eCommerce to AI and Sustainability By Joe Lyons-Rising The Consumer Packaged Goods (CPG) industry in Canada is witnessing big changes. As we move ahead, let’s unravel the significant trends shaping the future of CPG in Canada. AI and Machine Learning (ML): Unleashing Potential Embracing AI and Machine Learning …
The Top 215 Customer Loyalty Statistics for 2024 and Beyond
Elevate your loyalty strategy with top-notch insights from 215 loyalty statistics of 2024. Dive in now to revolutionize your approach. By Barbara Kekes-Szabo Let’s take a deep dive into loyalty statistics to find out what metrics are set to shape the coming years. There is a lot on the line: …
Members Only: Delivering Greater Value Through Loyalty and Pricing
By Kelsea Alderman, Oren Eizenman, Jad Hamdan, Jake Hart and Jamie Wilkie Consumer-facing businesses have an opportunity to unlock holistic value. By better integrating their loyalty programs with pricing strategies, they can drive growth in a muddled economic landscape. The year 2024 is proving to be another challenging one for …
Are Women Right to be Wary of Artificial Intelligence?
By Kate Bravery and Radhika Punshi The future of human-machine teaming holds a great deal of potential. But with great power comes great responsibility. The question is, who has a grip on it? AI is evolving at a rapid pace. To inspire inclusion and invest in women, businesses and leaders …