The Power of Points: An Interview with Richard Schenker, Founder, Loyalty Strategy Consulting
Richard Schenker is a leading expert on loyalty marketing and the original architect of Canada’s most popular points program PC Optimum. “A recent study I saw from Bond Brand Loyalty reported that the average Canadian has about 16 or 17 loyalty programs in their wallet or in their digital wallet, …
Case Study: Big Growth with Bigeye Direct
A direct mail marketing firm quickly expands from a founder’s home to 60,000 sq. ft. with the help of a trusted technology partner. Contributed Content When Damon Smith and a friend founded Bigeye Direct Inc. in his home with no equipment and just a handful of employees in 2008, they …
Are You Identifying the Right Customers for Your Outbound Call Lists?
By Steven Brooks Last month, the UK government announced what some consider to be controversial plans to introduce identity cards. Over the years I have been in rooms filled with some of the great minds in the field of identity, and the conversation in almost every instance quickly shifts to …