The Real-World ROI of AI in Marketing
By Alexandra Conza Across the marketing industry, artificial intelligence has become the new operational standard for high-performing teams. While the most visible (or at least, most touted) example of AI-generated copy and images may get most of the attention, the true measure of its impact lies in the less glamorous, …
Beyond Profit: How Purpose-Driven PR is Reshaping Modern Brands
In today’s hyper-connected world, audiences aren’t just buying products, they’re buying beliefs, stories, and shared values. With growing awareness of climate change, social inequality, and global crises, consumers have shifted from asking What does this brand sell? to What does this brand stand for? This shift signals a new era …
The Future of Customer Data Management: An Interview with Chris O’Hara, Global Product Marketing Lead, SAP Data and Analytics
Chris O’Hara leads the customer data solutions practice at SAP and is the co-author of Data Driven: Harnessing Data and AI to Reinvent Customer Engagement. By Stephen Shaw Back when mainframe computers ruled the world customer data at the individual level was kept under lock and key by the high …
Brewing Loyalty at Scale: Why Fulfillment Could Make or Break Direct-to-Consumer Coffee Brands
By Brandon Luft I can confidently say that all direct-to-consumer (DTC) brands are navigating increasingly complex terrain. Rising grocery prices, shipping costs, and looming tariff threats are squeezing margins and forcing brands to rethink the entire customer journey. At the same time, consumers expect more than ever before: faster delivery, …
The Future of the Customer Journey and How AI agents Take Control of the Buying Process
CB Insights Staff In this article, based on a special report from CB Insights, we share predictions for how generative AI and agentic commerce will transform the experience across the five stages of the customer journey. What it all shows is that shopping could soon be as simple as saying …