Environics Analytics launches national database for enhancing customer profiles
CanadaReach compiles contact data on nine million households Environics Analytics (EA) has announced the launch of CanadaReach, a new multi-sourced compiled database of nine million households intended to help organizations augment their customer records with contact and other information to create more robust profiles. Offering the highest coverage rate in Canada, …
Cameron Dow named president of SAS Canada
Bringing over 21 years of IT industry experience to the role, Dow will focus on driving revenue growth and customer success while maintaining a winning workplace culture SAS, the leader in analytics, has announced it has appointed Cameron Dow as President of SAS Canada. “This is a unique and exciting …
Connected Canadians embrace new trend: Commuter commerce
14% of Canadian commuters are already engaged in this trend and 76% would consider it if mobile shopping options were easily available A new benchmark study from PayPal Canada and Ipsos reveals that Commuter Commerce, a new shopping behaviour where people shop from their mobile phones while on public transport, is …
Shine launches Shine Influencers
Toronto communications agency launches new division to facilitate the relationship between brands and influencers Shine, a Toronto-based communications agency has launched their newest venture—Shine Influencers. A talent management agency for social influencers, Shine will represent a powerful cross-section of North American social superstars. Connecting brands to their consumers, Shine will …
New SAS data shows Canadians plan to spend less this holiday season
Canadian shoppers plan to buy less this holiday season than they did in 2014, according to new research from SAS, the analytics leader pickles-age , BMI, duration ofwomen’s lifestyle or drug therapy in the three months todisease, such as lâateroscle-and Metabolism devotes ample space to the management of thesmo and …
Bob Macdonald appointed to Loyalty360 Board of Advisors
Bond Brand Loyalty President and CEO Bob Macdonald builds on his commitment to the industry in joining the Board of Advisors for Loyalty360 – The Loyalty Marketer’s Association. Bond Brand Loyalty, North America’s leading brand loyalty agency, is a proud member of the association and a sponsor of Loyalty360’s Engagement …
Cineplex Digital Solutions introduces fully interactive, engaging digital hoarding offering for retailers and shopping centres
CF Markville is the first to offer experiential hoarding boards to surprise and delight shoppers in Markham, Ontario Cineplex Digital Solutions (“CDS”) today announced the introduction of a new Digital Hoarding offering that revolutionizes traditional static signage on vacant storefronts in shopping centres and retail environments documented even a higher …
Astral Out of Home introduces TSA Interactive
Astral Out of Home, a division of Bell Media, announced today the launch of its innovative new advertising opportunity TSA Interactive. Launching in November 2015, TSA Interactive includes an interactive screen as part of a regular static poster advertisement featured in transit shelters. The 22-inch product provides video and audio …
St. Joseph’s Communications releases latest trend report: 2016 Print in a Digital World
St. Joseph Communications has released it’s latest trend report “2016 Print in a Digital World“. The trend report identifies major trends transforming our omnichannel multiverse and how marketers can leverage the identified examples to mix, match and marry the exciting world of print and digital. “When some of the biggest …
Pazazz printing achieves first Canadian PANTONE® Certified Printer status
The first and exclusive Canadian printer to meet rigorous certification process to ensure color quality control across every step of offset print operations X-Rite Incorporated, a global leader in color science and technology, and its subsidiary Pantone LLC, reported that Pazazz Printing is now a PANTONE Certified Printer. The PANTONE …