Top Women in DM: Jan Kestle
This data “geek” has been driving innovation for decades Environics Analytics (EA) Founder and President Jan Kestle has been helping her clients use data to solve business problems for over 30 years. 2015 saw EA increasing revenue and staff by 23% and acquiring two direct marketing companies while relaunching both …
Yahoo Introduces Native Ads on the BrightRoll Exchange
Advertisers and publishers can now leverage the power of programmatic for native ad formats to expand reach and drive results PRESS RELEASE: NEW YORK–Yahoo, Inc. (NYSE:YHOO) today announced the availability of programmatic native advertising on the BrightRoll Exchange. Advertisers, DSPs and agency trading desks leveraging the BrightRoll Exchange for display advertising …
CAMP Award Winners: Maple Leaf Sports Entertainment
Category: Corporate Marketer of the Year Winner: Maple Leaf Sports & Entertainment Maple Leaf Sports & Entertainment’s (MLSE) marketing and communications department was recognized as corporate marketer of the year following a banner year with campaigns and events that garnered headlines internationally for the company’s teams, brands and venues including …
CAMP Award Winners: Green Lotus
Category: Marketer of the Year – Entrepreneur Winner: Green Lotus Green Lotus was founded by Bassem Ghali and has grown to become one of Canada’s top search engine marketing agencies. Ghali’s innovative approach to making SEO accessible for marketers, small business owners and students has driven the development of several …
CAMP Award Winners: Revolution
Category: Brand Winner: Revolution Client: CIBC Run for the Cure CIBC Run for the Cure tasked Revolution with improving and simplifying the user experience on their fundraising website and increasing the relevance and effectiveness of the organization’s e-communication strategy. In response Revolution created The Fundraising Effect, which shifted the focus …
Top Women in DM: Amanda Connon-Unda
Driving growth from the ground up with smart strategies Amanda Connon-Unda is making a splash in the Toronto tech industry as senior marketing and communications manager at Rangle.io, a fast-growing software company that she has helped expand from six to 85 employees in less than three years with no outside …
Idea Rebel Brings a New Aroma to Keurig Canada’s Digital Marketing Efforts
PRESS RELEASE: Vancouver, BC and Montreal QC, January 18, 2016 – Idea Rebel, a leading Canadian digital agency, today announced that it has been selected by Keurig Canada, the nationwide personal beverage system and specialty coffee company, to support its web and e-commerce efforts, as well as to develop their …
Carol Toller Joins Pilot PMR as Editorial Director
PRESS RELEASE: TORONTO, ONTARIO–Pilot PMR is pleased to announce award-winning journalist Carol Toller as its first Editorial Director. Toller brings more than 20 years’ experience working as a journalist and editor at some of Canada’s most respected publications to her new position within the agency. A National Magazine Award winner, …
Top Women in DM: Emma Warrillow
Offering a glimpse at the future through predictive analytics Emma Warrillow is well known in the direct marketing industry for her analytics expertise as well as her knack for building great teams, first as Emma Warrillow and Associates and, since 2011, as the Data Insight Group. Clients rave about her …
Columbia House to resurrect as mail order vinyl record club
The Toronto Star has reported that Columbia House, the once-great direct music marketing parent company of the Columbia Record Club, plans to return in 2016 as a mail order vinyl record club. Pop music critic Ben Rayner reports: In 1994, 15 per cent of all discs sold in the U.S years, and 14.3% …