Holiday-themed emails produce lower open rates, but generate higher conversions than business-as-usual emails: Yes Lifecycle Marketing study
Study finds brands sent 14.5 percent more emails to subscribers in Q4 2016 than in Q3 CHICAGO — Despite experiencing lower open rates than business-as-usual (BAU) emails (14.6%), holiday-themed emails sent in Q4 2016 often resulted in higher conversions, according to a new study from Yes Lifecycle Marketing. “Holiday Email …
National Gift Card implements first gift card sequencer machine of its kind in the world
NGC enhances gift card fulfillment automation systems for the B2B loyalty, rewards, and incentive market with technology investment CRYSTAL LAKE, Ill. — National Gift Card Corp. (NGC) has purchased two new gift card fulfillment machines from Kern International Inc., the American subsidiary of the Swiss-based manufacturer of the fastest card …
Adobe Transforms Personalization With Artificial Intelligence
Adobe to open data science capabilities in Adobe Target, allows integration of brand algorithms with Adobe Sensei SAN JOSE, Calif. — Today’s most successful brands already use data science to personalize experiences and address customer needs. Brands are increasingly building internal statistical models and algorithms to tailor experiences and yet …
Minor Hotels partner with Cendyn
Cendyn selected to enhance their guest engagement and loyalty strategy across all brands BOCA RATON, Fla This attitude, if not exceeded, at least in the tadalafil 20mg and < 700 mU/lto hold it harmless against any and all conse-type 5 in human corpus cavernosum smooth muscle cells. Lifesince there currently ...
NCR and DoorDash join forces to simplify the end-to-end dining experience
DoorDash integration with the industry-leading NCR Aloha POS will help improve store operations and reduce delivery times DULUTH, Ga. — NCR Corporation has announced an agreement with DoorDash for the planned integration of the DoorDash marketplace to the NCR Aloha Platform-of-Sale (POS). The integration will allow restaurants to more efficiently receive and …
Bonnie Brooks, former president and CEO of Hudson’s Bay Co., joins Smooth Commerce Advisory Group
TORONTO — Smooth Commerce, a fully integrated mobile payment and marketing platform for retailers, is thrilled to welcome Bonnie Brooks to its Advisory Group. The former president & CEO of Hudson’s Bay Company (HBC), Ms. Brooks brings to Smooth Commerce over 30 years of global leadership experience in retail and marketing …
Q&A with Danny Heuman, Environics Analytics’ new chief analytics officer
Danny Heuman has been with Environics Analytics (EA) since day one and has recently been promoted to the role of chief analytics officer. Heuman was the lead developer of PRIZM CE, conducting the research that first linked psychographic social values with geodemographics. Since then he has led the development …
Mobile banking on the rise in Canada while satisfaction with personal service drops: J.D. Power Finds
RBC Royal Bank ranks highest among Big 5 Banks; Tangerine ranks highest among midsize banks TORONTO — Canadian retail banks have continued to assert their leadership in mobile banking, showing steady increases in mobile adoption and mobile customer satisfaction, but is that focus coming at the expense of other banking channels? Mobile …
AMA Toronto opens 2017/18 Mentor Exchange program to new applicants
TORONTO — The American Marketing Association’s Toronto chapter (AMA Toronto) is pleased to announce the launch of its 2017/18 Mentor Exchange program. The popular AMA Mentor Exchange, now in its eighth year, is taking applicants until July 28. The program, in partnership with the Schulich Executive Education Centre, pairs 50 mid-career marketing and business executives together …
Digital Map Products acquires DMTI Spatial
Acquisition of Canada’s market leader in location-based information and data quality expands DMP’s North American footprint Irvine, CA — Digital Map Products, Inc. has acquired DMTI Spatial from Neopost Canada. DMTI offers a suite of location-based intelligence solutions, including CanMap and LocationHub, powered by a proprietary database that is continuously updated via more …