Infogroup adds five senior execs, expands digital reach
Data, multichannel marketing solutions and services provider adds five new senior executives Infogroup, a leading provider of data and multichannel marketing solutions which has a strong Canadian presence, expanded its digital services with the hiring of five new executives to grow its digital, data and technology capabilities to accelerate the …
Canada Post goes drive-thru as they open first of new concept stores
Canada Post concept stores aim to redefine post office “of tomorrow” Canada Post’s vision of the future services are taking physical shape in the form of a new concept store that now has three live, working locations in Richmond Hill, Edmonton and Vancouver. The firm’s strategy of investing in innovative …
Infogroup Hires Former Yahoo Marketing Executive Tony Marlow as Chief Marketing Officer
Marketing and digital media veteran to build out company’s marketing strategy through next stage growth NEW YORK–Infogroup, a leading provider of data and multichannel marketing solutions, today announced Tony Marlow has been appointed chief marketing officer. Marlow is based in New York and reports directly to Michael Iaccarino, chairman and …
Visier names Christy Marble to Chief Marketing Officer
Former SAP Concur Chief Marketing Officer joins Visier’s executive team, advancing fast-paced growth of the leading applied business analytics provider VANCOUVER–Visier, the recognized leader in people analytics and planning, today welcomed Christy Marble as Chief Marketing Officer. Christy joins the company as it broadens its focus to serve new markets …
AIMIA rejects bid; Quarterly report shows progress, Rabe says
Aimia Rejects Bid by Air Canada, TD, CIBC and Visa Canada Consortium for Aeroplan Program TORONTO–Air Canada, The Toronto-Dominion Bank, Canadian Imperial Bank of Commerce, and Visa Canada Corporation announced that Aimia Inc. has rejected their proposal to acquire its Aeroplan loyalty business disclosed on July 25, 2018. The parties …
Porter becomes surprise partner of Aeroplan
TORONTO–Porter Airlines and Aimia Inc. threw the loyalty market into a spin by making the surprise announcement of a comprehensive partnership designating Porter as a preferred Canadian airline to issue Aeroplan Miles on Porter routes effective July 2020. Porter will also become a redemption partner, as of the effective time …
Canadian Marketing Association’s Do Not Mail Service now hosted by Cover-All
TORONTO–The Canadian Marketing Association (CMA) today announced that Cover-All has taken on the role of managing and hosting CMA’s National Do Not Mail (DNM) list. The DNM list, an integral part of CMA’s offering, allows consumers increased choice for addressed direct mail and enables CMA’s member-companies to respect the preferences …
Anil Arora reappointed as Chief Statistician of Canada
Arora will continue to lead as Government invests in renewed and modernized Statistics Canada OTTAWA–Today, the Honourable Navdeep Bains, Minister of Innovation, Science and Economic Development, announced the reappointment of Anil Arora as Chief Statistician of Canada. The appointment is for a term of five years, effective immediately. It was …
Government of Canada launches national consultations on digital and data transformation
Canadians must have trust and confidence in a digital and data-driven world, Canadian government declares OTTAWA–New technologies have changed the way that we access information, shop, live, socialize and work. As a result of these changes, our economy has transformed to become increasingly data-driven and critical innovations and unparalleled economic …
Stephen Thomas adds new clients
Stephen Thomas Ltd (ST) has added four new clients to its rapidly growing national non-profit account roster. DRTV, direct mail, digital donor acquisition and telemarketing are in the mix of fundraising tools being on boarded with them. Amref Health Africa Amref Health Africa (formerly The Flying Doctors of East Africa) …