Additional $4 million to fund exploration of real-world data, analytics applications includes opening of TD Management Data & Analytics Lab
TD expands collaboration with University of Toronto’s Rotman School of Management TD Bank Group will support the University of Toronto’s Rotman School of Management with $4 million in new funding as part of the school’s efforts to attract and develop top data and analytics talent from around the globe. “By …
Singular raises funding to expand big picture analytics
Targeting Growth Marketers to Harness the Data Explosion Singular, the marketing intelligence platform that unifies marketing analytics for digital marketers, has closed $30 million in Series B funding. The new funding will be used to accelerate product development and innovation, revolutionizing how growth marketers use data to drive decisions. Scott …
New analytics tool targets business travel performance
Solution goes beyond classic dashboard to help tell story of travel program performance Egencia has a new enhanced data visualization and analytics platform to help companies bring their travel program story to life. Travel managers can explore data visually, discover hidden insights, identify new sources of savings and optimize spend …
Visier names Christy Marble to Chief Marketing Officer
Former SAP Concur Chief Marketing Officer joins Visier’s executive team, advancing fast-paced growth of the leading applied business analytics provider VANCOUVER–Visier, the recognized leader in people analytics and planning, today welcomed Christy Marble as Chief Marketing Officer. Christy joins the company as it broadens its focus to serve new markets …
Opinion: Three Ways Analytics Tools Drive CX Transformation
by Yashwinee GK, Chief Information Officer, HGS Advanced data analytics tools can help businesses uncover business-critical insights and gain a competitive edge. As customer experience analytics matures, it is becoming increasingly predictive and focused on personalization. A sophisticated data analytics tool can make predictions, or generate recommendations based on information …
Majority of Canadians OK with sharing personal data–Study
Millennials are overwhelmingly comfortable with data-sharing TORONTO–Research released by the Canadian Marketing Association (CMA) reveals that more than three-quarters (76 per cent) of Canadians (in line with the global figure of 77 per cent), are pragmatic or unconcerned about sharing their personal data. This view is even more prevalent among …
New Nielsen program tracks “behaviour in the digital age”
MARKHAM–Today, Nielsen announced the Canadian launch of the Nielsen Connected Partner Program. The Nielsen Connected Partner Program is an industry first solution that helps companies easily connect their network, discover new Connected Partners, and utilize the most robust measurement data in the world. This data ecosystem allows Nielsen Connected Partners to shift from managing and …
70% of marketers expect primary research in new agency pitches
Survey from Vennli highlights keys for agencies looking to differentiate from their competition SOUTH BEND, Ind. — Vennli, the leading voice of the marketplace solution, today announces the results of a recent survey of agency and in-house marketing professionals. The results include findings from a survey of 200 U.S.-based agency and …
Big Data and the future of decision making
As individuals, it is estimated that we make about 35,000 conscious decisions daily. Get up with the alarm or press snooze? Walk or drive to work? Make that large up-front investment for your business now or hold off until next year? The act of decision making is complex and yet …
Royal LePage turns to data analytics to help buyers find their “perfect life”
When it comes to selling a home, sometimes the most important real estate is on the Internet. In the age of online shopping, driving homebuyer traffic to an agency’s website is just as important as holding open houses. And just like a brick and mortar property, an online real estate …