Environics Analytics releases 2016 update of its data and analytics products
Update includes new editions of PRIZM5, ENVISION5 and DemoStats PRESS RELEASE: TORONTO – Environics Analytics (EA) today announced the 2016 update of its suite of marketing analytics products, including PRIZM5 and ENVISION5, as well as databases on demographic, financial, media and lifestyle preferences process, therefore, the term âœalimento funzionaleâ …
Environics Analytics acquires the Boire Filler Group
PRESS RELEASE: Toronto — Environics Analytics (EA) announced today that it has acquired the Boire Filler Group, a Toronto-based marketing company that specializes in predictive analytics, data management, business intelligence and customer-centric services. Under terms of the agreement, Boire Filler’s offerings will be integrated into EA’s products and services suite, …
SAS research: Data security not a digital deterrent for consumers
Concerns about security slow mobile payment adoption, but use of digital tech still growing PRESS RELEASE: TORONTO, ON — While recent hacks and data breaches of government agencies and financial websites have intensified public concerns about data privacy and security, a new study from SAS, “Mobility, Vulnerability and the State …
When it comes to data, quality matters more than quantity
With so much emphasis on analytics for business decision making these days, I often find myself reminding marketers about the importance of the quality of the data they are using—not just the quantity. To develop data-driven insights, marketers first need to address the question of what data is valuable to …
The power of data in building long-term customer loyalty
We as marketers are very lucky to be witnessing a time of great development and exciting change in our industry. For years now, we have been discussing the notion of one-to-one marketing, but without the real technologies and capabilities to fully act on this big idea. Today, the marketing industry …
4C leverages Teradata for enhanced data management
Solution will improve business intelligence, real-time analytics for cross-channel ad campaigns PRESS RELEASE: Teradata Marketing Applications, a division of Teradata Corp., the big data analytics and marketing applications company, said today that 4C, a Chicago-based data science and media technology company, is utilizing Teradata’s Data Management Platform (DMP) to help digital marketers improve how they collect …
Looking to enter the Quebec market? Consult the data first
For most Canadians living outside the province, Quebec is both a source of pride and a bit of a mystery. Canadians like the fact that the country is home to two strong cultural groups that, for the most part, are able to live and work together harmoniously. But for …
comScore, Rentrak complete merger
Two longtime leaders in measurement innovation use massive data scale to establish new currencies for understanding consumers’ multiscreen behavior PRESS RELEASE: RESTON, VA — comScore, Inc. announced today the completion of its merger with Rentrak to create a new cross-platform measurement company built on a precise, innovation-led understanding of audiences, brands and …
MediaMath announces the launch of Helix, its proprietary data business
PRESS RELEASE: NEW YORK — MediaMath has announced the launch of Helix™, a new business unit offering proprietary data to customers. Helix will commercialize the large scale data sets MediaMath’s partners and its clients provide, build predictive audiences and actionable insights, and evolve how programmatic buyers utilize data to drive real results. …
Environics Analytics acquires select business assets from Nielsen Canada
PRESS RELEASE: Toronto, January 6, 2016 — Environics Analytics (EA) announced today that it has acquired select assets related to the provision of Spectra products and services in Canada from Nielsen Canada. Under terms of the agreement, which was finalized on December 30, 2015, EA will assume delivery of Spectra …