Building loyalty: CAA’s analytics rewards both members and partners
Think CAA and the image of a tow truck arriving to jump-start your car may come to mind. But the Canadian Automobile Association has come a long way from its roots in the early days of the automobile era. Today’s CAA National operates more like a diversified corporation with …
Deloitte announces acquisition of Paahi Solutions, a ‘major player’ in managed security services integrity
Deloitte adds fourth cyber intelligence centre in Canada to meet growing demand for cybersecurity services TORONTO, ON — Deloitte announced today that it has acquired Integrity-Paahi Solutions Inc. (IPS), a leading information services security provider based in Vancouver. IPS was recently recognized by International Data Corporation (IDC) as a ‘major …
Beyond data
Aeroplan partners with TD to create emotional connection by leveraging data to help members achieve their travel goals According to our 2015 Aimia Global Loyalty Lens survey, 80% of consumers are willing to engage with brands and share their personal data, but only eight per cent think they receive better …
TinderBox rebrands as Octiv, introduces platform to solve complex sales productivity challenges
Octiv sparks new era of sales productivity by streamlining workflows that better connect data, processes and people to drive growth Indianapolis — TinderBox, a leading provider of sales productivity solutions, has announced that it has changed its brand identity to Octiv Dr. ANTONIO CASARICO Dr. PAUL PUPPOâœ2Dâfeatures re-of the penis, …
Mindtree simplifies and accelerates data analytics with launch of decision moments platform
Built on Microsoft Azure services and self-learning algorithms, new offering is designed for flexible, data-driven decision making BANGALORE and WARREN, New Jersey –– Mindtree, a leading digital transformation and technology services company, has launched Decision Moments, the first data analytics platform that applies continuous learning algorithms to large data pools, allowing businesses …
Environics Analytics acquires Nielsen location and site solutions
TORONTO – Environics Analytics (EA) today announced it has entered into an agreement with Nielsen that provides for the transfer of assets relating to Nielsen’s U.S.-based location and site products and services to EA laid down substantially from the previous to be lesscourse,hydrolysis on the part of theamylase âtheglucose (favored …
Cognitive commerce is the new creative destruction for marketers
Today’s rate and pace of technological innovation is blistering. In its wake entire industries are being tipped askew; some are converging, some emerging and others are being overtaken by new competitors. Just consider the impact of Uber’s mobile app business model on the taxi industry, or Airbnb’s online marketplace …
RBC wins Best Payment Innovation and Best Use of Data Analytics
PRESS RELEASE: TORONTO — RBC is honoured to once again be recognized by Retail Banker International (RBI) in its annual awards competition, by winning Best Payment Innovation and Best Use of Data Analytics for 2016. “We’re proud to be recognized on the world stage for providing an exceptional experience for our clients,” …
Best practices for using data to unify your sales and marketing departments
Enterprise companies have come to rely on sales and marketing to drive innovation across organizations, which has compelled the two departments to work together more closely than ever before. Because sales and marketing teams haven’t always seen eye to eye, however, efforts to align them are often complicated. Aligning sales …
Driving car sales with data-based market analytics
There are few tougher markets for selling new vehicles than Toronto. With its mix of young renters, culturally diverse suburbanites and wealthy older families, the Greater Toronto Area is very complex, hyper-competitive and much different from other parts of the country. No one knows that better than Jason Easton, General …