Direct Marketing

By Gabrielle Poirier and Jen Farr In today’s era of heightened consumer awareness, the relationship between consumers and organizations has undergone a significant transformation. The evolution of social media and increased access to information have empowered consumers to closely examine and scrutinize organizations’ commitment to causes and CSR efforts, making …

By Chandrashekar LSP In the ever-evolving landscape of modern business, customer relationship management (CRM) systems have become indispensable tools for companies. Traditionally seen as the purview of large businesses — CRMs seem to have been generally overlooked by SMEs. So, are Canadian businesses fully embracing the power of CRM solutions? …

The visible and invisible mediators between people and their world are changing. There are various layers that mediate between people and the way they live their lives, influencing what they think, how they interact, and how they feel within the world around them. Whether driving consumption, maintaining authority, progressing culture, …

If marketers hope to take complete charge of the customer experience, they must start out with one goal in mind: make a meaningful difference in the lives of customers. By knowing what truly matters to customers, they can lead the way in designing a signature experience that will create true …

By Susanna Ray The term “AI” has been used in computer science since the 1950s, but most people outside the industry didn’t start talking about it until the end of 2022. That’s because recent advances in machine learning led to big breakthroughs that are beginning to have a profound impact …

By Sarah Lightfoot Direct mail has shown remarkable resilience over the past 10 years. Direct mail volumes remain consistent in Canada. As we endure the digital takeover of marketing endeavors, we can see that direct mail is remaining a relevant communication method according to Canada Post’s annual reports. Since 2012, …

As marketers adapt to profound trends—the arrival of generative AI and large language models (LLMs), the convergence of adtech and martech, and greater attention to privacy issues—the right technology stack is essential to great marketing. In their new report, Modern Marketing Data Stack 2023, the marketing technology company Snowflake analyzed …

By Stephen Shaw At this year’s Cannes Lions Festival of Creativity NYU’s marketing superstar and provocateur Scott Galloway asked the audience at his packed session to take a red pill. “I think the era of brand is over” he bluntly declared, knowing it would rattle everyone in the crowd whose …

By Christina Summers The TV streaming landscape is evolving rapidly each day. From the rise in ad-supported TV (AVOD), and the growth in free-ad-supported TV (FAST), to name a few, advertisers and marketers have an opportunity to reach their customers in new and innovative ways. Especially considering that the majority …

STAFF Edmonton, AB – Health Cities, a non-profit organization committed to promoting innovative solutions to improve health outcomes and economic growth in Alberta’s healthcare sector, is pleased to launch a new initiative aimed at improving the delivery of social services using data and technology. In the first phase of the …