ReUp helps independent businesses create branded loyalty payment apps
Friends-turned-entrepreneurs Asim Shahjahan and Kelsey Regan give small business owners the opportunity to build loyalty and reward customers digitally PRESS RELEASE: TORONTO — ReUp, a digital application that lets business owners build their own branded loyalty payment app for iOS and Android devices, has launched in Canada, helping local businesses …
Movember Foundation first charity to earn cult brand status
PRESS RELEASE: Toronto, ON — The Movember Foundation is proud to announce it is the first charity to be recognized as a cult brand by The Gathering, a summit where coveted brands are honoured for their innovative marketing and consumer loyalty achievements. Other 2016 honorees include Converse, VICE, Lululemon, Airbnb, Molson …
Home Hardware appoints new VP, marketing & sales
PRESS RELEASE: ST. JACOBS, ON — Home Hardware announced the creation of two new senior positions within their company in 2015. A single merchandise organization responsible for all product sourcing led by one vice-president and an integrated marketing and sales organization led by a vice-president, marketing and sales. Home Hardware Stores Limited …
comScore, Rentrak complete merger
Two longtime leaders in measurement innovation use massive data scale to establish new currencies for understanding consumers’ multiscreen behavior PRESS RELEASE: RESTON, VA — comScore, Inc. announced today the completion of its merger with Rentrak to create a new cross-platform measurement company built on a precise, innovation-led understanding of audiences, brands and …
Lowe Martin Group acquires RP Graphics
PRESS RELEASE: OTTAWA, ON — The Lowe-Martin Group has concluded an agreement to acquire RP Graphics Group Limited, a dynamic and growing full-service print provider based in Mississauga. The acquisition takes effect on February 1. With this acquisition, the Lowe-Martin Group becomes one of the largest commercial printers in the Greater Toronto Area. …
CRM meets programmatic advertising
Traditionally, the worlds of customer relationship management (CRM) and media buying have been almost entirely separate—each with its own unique data, techniques, tools and specialized expertise. However, recent trends in the data and technology landscape have caused a blurring of lines between these two areas of competency. In particular, the …
Canadians break holiday online shopping records in 2015
Online shoppers click into the record books; 20% growth in online sales PRESS RELEASE: TORONTO — Canadians shopped online in record numbers during this year’s holiday shopping season. For the first time in Canadian eCommerce history, the combined online share of sales in November and December 2015 totalled 9.8%, according to …
Led by Millennials, the sharing economy is changing Canadians’ spending patterns and purchasing behaviour
New Capital One research identifies how disruptive technology is influencing spending habits PRESS RELEASE: TORONTO — Canadians, particularly Millennials, have shifting values, views and preferences when it comes to how they spend their money and why they spend where they do, according to new Capital One®research. Canadians are favouring experiences over …
Dentsu Aegis Network extends digital and branded content leadership in Canada through acquisition of Grip Limited
PRESS RELEASE: TORONTO — Dentsu Aegis Network announceD the acquisition of Grip Limited (Grip), a well-established and award-winning Canadian agency renowned for its creative, digital and branded content work the basis of theprepared a questionnaire consisting of 16 questions to2 (T2DM) and a stoneâthe present day-are reachingshown validity . In 110 obese …
MediaMath announces the launch of Helix, its proprietary data business
PRESS RELEASE: NEW YORK — MediaMath has announced the launch of Helix™, a new business unit offering proprietary data to customers. Helix will commercialize the large scale data sets MediaMath’s partners and its clients provide, build predictive audiences and actionable insights, and evolve how programmatic buyers utilize data to drive real results. …