The power of data in building long-term customer loyalty
We as marketers are very lucky to be witnessing a time of great development and exciting change in our industry. For years now, we have been discussing the notion of one-to-one marketing, but without the real technologies and capabilities to fully act on this big idea. Today, the marketing industry …
HSMAI honours FUSE & FRHI Hotels & Resorts with Gold Award for digital marketing
PRESS RELEASE: TORONTO, ON — The Hospitality Sales & Marketing Association International (HSMAI) honored FRHI Hotels & Resorts, Americas Region with a Gold Adrian Award for digital marketing excellence for its winning entry in the 59th annual Adrian Awards, the largest and most prestigious global travel marketing competition. The winning …
Yahoo announces updates to Mobile Developer Suite
At Yahoo’s Third Mobile Developer Conference in San Francisco, executives unveiled key advancements to the Mobile Developer Suite and shared insights on the evolving mobile landscape PRESS RELEASE: SAN FRANCISCO — Today, Yahoo, Inc. is hosting thousands of developers at the Yahoo Mobile Developer Conference at the The Masonic in …
Deloitte and Vlocity bring industry-specific cloud apps to Canadian clients
Deloitte Digital alliance capitalizes on shared vision for technology innovation and introduces Vlocity industry cloud apps to the Canadian marketplace PRESS RELEASE: SAN FRANCISCO, CA — Business advisory firm Deloitte and industry cloud apps company Vlocity have announced a strategic alliance in the Canadian marketplace — building on Deloitte’s business and …
Newad celebrates 21 years
Company marks anniversary with key acquisition, strong growth, support for start-ups PRESS RELEASE: Montreal — Newad, Canada’s leading indoor advertising network, celebrates 21 years of operation in 2016 with strong growth and a unique campaign to mark its official entry into adulthood. Newad closed its 20th year with the acquisition of …
National Bank Insurance enhances its web and mobile presence
PRESS RELEASE: MONTREAL — National Bank Insurance is enhancing its digital presence by launching a new website optimized for tablets and smartphones. The site at nbc-insurance.ca is user-friendly and intuitive. With a tap of their finger or a click of the mouse, users can quickly access the full range of products …
4C leverages Teradata for enhanced data management
Solution will improve business intelligence, real-time analytics for cross-channel ad campaigns PRESS RELEASE: Teradata Marketing Applications, a division of Teradata Corp., the big data analytics and marketing applications company, said today that 4C, a Chicago-based data science and media technology company, is utilizing Teradata’s Data Management Platform (DMP) to help digital marketers improve how they collect …
Icynene engages architects with high-value direct mail
PRESS RELEASE: In early 2016, Clever Samurai was given a challenge: how do you get Icynene Spray Foam Insulation to be top-of-mind with architects in the U.S. when sourcing for materials? After some head scratching and late night coffees, they came up with an idea. Nothing flashy and crazy, but …
New study suggests going paperless does not save trees
Study commissioned by Two Sides explains why the popular “go paperless – save trees” slogans are misleading and false. PRESS RELEASE: CHICAGO — Today, Two Sides North America released a new study outlining key facts on why paperless initiatives do not save trees. Findings point to mounting evidence that loss of …
FUSE expands digital content expertise
FUSE Marketing Group taps top brass from global digital storytelling firm to lead digital content PRESS RELEASE: Toronto, ON — FUSE Marketing Group, the Toronto-based, privately held integrated agency that offers a full range of marketing, digital, XM, CRM, and digital content, is doubling down on their efforts in the emerging world …