Canada Post, Mastercard introduce multi-currency prepaid card
TORONTO — Mastercard and Canada Post, with collaboration from Payment Source Inc. and Peoples Trust Company, today announced the launch of Cash Passport, the latest payment solution for smart and simple travel. The contactless (tap) card, which allows users to load up to seven currencies at a time, is a …
Canada Post introduces Postal Code Targeting
OTTAWA — Canada Post is introducing a new Smartmail Marketing solution that allows marketers to target at the postal code level by combining existing customer knowledge with address-level data. With Postal Code Targeting, marketers can target prospects whose demographics most closely resemble their best customers. “Postal Code Targeting is a leading-edge, customer-focused …
84% of female customers read peer reviews before making a purchase: Influenster
NEW YORK, NY — Based on Influenster’s latest survey findings, 97% of women in the U.S. own smartphones and that has a huge influence on how they shop. These women span generations X, Y and Z and cite product reviews as the top factor they consider before making shopping decisions. While …
Unaddressed mail as point of first contact prospecting tool
In this ever-changing world, we continue to see new prospecting tools, but there is a staple that many marketers continue to rely on and that is direct mail. Of course, direct mail takes on different forms, ranging from targeted, unaddressed pieces to parcels that demand attention, simply based on size. …
Creating engaging user experiences in 2017 and beyond
User engagement is crucial to building strong relationships with employees and customers. So as 2017 begins, marketers everywhere are considering new technologies and tactics for creating captivating experiences. Which tools and strategies will lead to higher engagement this year and beyond? I believe those that promote interactivity, personalization and automation …
OpenText top B2B Integrated Managed Services provider: Ovum report
WATERLOO — OpenText has been ranked the leading B2B Integration Managed Services provider in the new Ovum report titled Market Landscape: B2B Integration Managed Services Providers, 2016-2017 Miche-erectile dysfunction (p
Winners, losers and customers
Peter Drucker, the inventor of modern management, said, “Because the purpose of business is to create a customer, the business enterprise has two—and only two—basic functions: marketing and innovation. Marketing and innovation produce results; all the rest are costs.” It’s fair to say that many business leaders agree with that …
Geoff Linton to transform iconic Guelph landmark into new home for digital marketing company
GUELPH, ON — Geoff Linton, local entrepreneur, owner and CEO of Inbox Marketer Corporation, has purchased the historic former King Edward Hotel in downtown Guelph. Inbox Marketer plans to revitalize the 2 Wyndham building into a multi-use tech hub and centre of excellence bringing innovation to the heart of downtown Guelph. …
First 2016 Census of Population release: Population and dwelling counts
OTTAWA — As Canada celebrates its 150th anniversary, Statistics Canada is getting ready to publish the latest chapter in the story of our country and its people. The first results from the 2016 Census of Population will be released next week. The population and dwelling counts will be published at …
DATA Communications Management Corp. announces process improvements and resulting cost savings
BRAMPTON, ON — DATA Communications Management Corp. announced today the completion of a process realignment of its operations, which will result in an estimated $2.4 million in cost savings in 2017. In connection with these improvements, DATA expects to incur a total of approximately $1.0 million in severance expenses. This restructuring …